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2011/2 Provisional Module Catalogue - UNDER CONSTRUCTION & SUBJECT TO CHANGE
 Module Code: SOC3025 Module Title: ADVERTISING AND MARKETING
Module Provider: Sociology Short Name: SOC3025
Level: HE3 Module Co-ordinator: RIVERS CB Dr (Sociology)
Number of credits: 20 Number of ECTS credits: 10
 
Module Availability
Year
Assessment Pattern

Preliminary work (30%), Final presentation (35%), Individual report (35%).

 

                                                
Module Overview
Prerequisites/Co-requisites
Module Aims

Module Aims

 

·                     To introduce a range of theoretical approaches in advertising and marketing

  •  

    ·                     To explore the role of advertising and marketing in particular sectors

  •  

    ·                     To outline the broader role of advertising and marketing within contemporary

     

    consumer culture

  •  

    ·                     To enable students to identify and apply advertising and marketing models and

     

    strategies to a particular brief

     
Learning Outcomes

By the end of this module students should be able to

 

·                     Critically engage with a range of theoretical approaches

 

·                     Critically apply different advertising and marketing models

 

·                     Understand the roles of advertising and marketing

 

·                     Produce a creative product and strategy as part of a team

 

·                     Link theoretical concepts with practical marketing decisions

 

·                     Present ideas effectively in oral, visual and written forms of communication

 

 
Module Content

 

 
Methods of Teaching/Learning

A combination of theoretical lectures and practical seminar sessions will be held. Students will carry out preparatory and project work between sessions, both individually and in groups.

 
Selected Texts/Journals

Clow, K.E. and Baack, D. E. (2009). Integrating Advertising, Promotion and Marketing Communications. London : Pearson Education.

 

Kirby, J. and Marsden, P. (2006). Connected Marketing: the Viral, Buzz and Word of Mouth Revolution. Oxford : Butterworth-Heinemann.

 

Ferrell, O.C., Dibb, S., Simkin, L. and Pride, W.K. (2005). Marketing: Concepts and Strategies. : Houghton Mifflin.

 

Gibbs, P. and Knapp, M. (2002). Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions (Creating success). London : Routledge.

 

Maringe, F. and Gibbs, P. (2009). Marketing Higher Education: Theory and Practice. New York : Open University Press.

 

Kirp, D.L, (2004). Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education. : Harvard University Press.

 

 

 

 

 

Journal of Marketing for Higher Education, Journal of Qualitative Marketing Research, International Marketing Review, Journal of the Academy of Marketing

 

 
Last Updated
September 2010