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2010/1 Module Catalogue
 Module Code: SOC3025 Module Title: ADVERTISING AND MARKETING
Module Provider: Sociology Short Name: SOC3025
Level: HE3 Module Co-ordinator: RIVERS CB Dr (Sociology)
Number of credits: 20 Number of ECTS credits: 10
Module Availability
Assessment Pattern

Preliminary work (30%), Final presentation (35%), Individual report (35%).



Module Overview
Module Aims

Module Aims


·                     To introduce a range of theoretical approaches in advertising and marketing


    ·                     To explore the role of advertising and marketing in particular sectors


    ·                     To outline the broader role of advertising and marketing within contemporary


    consumer culture


    ·                     To enable students to identify and apply advertising and marketing models and


    strategies to a particular brief


Learning Outcomes

By the end of this module students should be able to


·                     Critically engage with a range of theoretical approaches


·                     Critically apply different advertising and marketing models


·                     Understand the roles of advertising and marketing


·                     Produce a creative product and strategy as part of a team


·                     Link theoretical concepts with practical marketing decisions


·                     Present ideas effectively in oral, visual and written forms of communication



Module Content



Methods of Teaching/Learning

A combination of theoretical lectures and practical seminar sessions will be held. Students will carry out preparatory and project work between sessions, both individually and in groups.


Selected Texts/Journals

Clow, K.E. and Baack, D. E. (2009). Integrating Advertising, Promotion and Marketing Communications. London : Pearson Education.


Kirby, J. and Marsden, P. (2006). Connected Marketing: the Viral, Buzz and Word of Mouth Revolution. Oxford : Butterworth-Heinemann.


Ferrell, O.C., Dibb, S., Simkin, L. and Pride, W.K. (2005). Marketing: Concepts and Strategies. : Houghton Mifflin.


Gibbs, P. and Knapp, M. (2002). Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions (Creating success). London : Routledge.


Maringe, F. and Gibbs, P. (2009). Marketing Higher Education: Theory and Practice. New York : Open University Press.


Kirp, D.L, (2004). Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education. : Harvard University Press.






Journal of Marketing for Higher Education, Journal of Qualitative Marketing Research, International Marketing Review, Journal of the Academy of Marketing



Last Updated
September 2010