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2011/2 Provisional Module Catalogue - UNDER CONSTRUCTION & SUBJECT TO CHANGE
 Module Code: SOC2054 Module Title: MEDIA WORK AND PRODUCTION CULTURE
Module Provider: Sociology Short Name: SOC2054
Level: HE2 Module Co-ordinator: SANDVOSS C Dr (Sociology)
Number of credits: 15 Number of ECTS credits: 7.5
 
Module Availability
Semester 2
Assessment Pattern

Unit(s) of Assessment

 
Weighting Towards Module Mark( %)

 

Group project

 

20

 

Two hour unseen examination

 

80

 

Qualifying Condition(s) 

 

A weighted aggregate mark of 40% is required to pass the module.

 
Module Overview
Mass media such as television, radio and newspapers are products of the complex interplay of various forms of above-the-line and below-the-line labour. This module examines these different forms of labour and studies the practices, narratives, identities and economic and technological conditions that inform work and careers in the media industry, highlighting the fluent boundaries between media audiences and producers and the dual membership to both groups of media practitioners.
Prerequisites/Co-requisites
None
Module Aims
The module aims to explores the organisational context of work in the media and cultural industries and critically examines professional practices in different media professions such as journalism and film/television production. It also aims to assess the challenges to media careers posed by globalisation, media convergence and post-Fordism.
Learning Outcomes

The module learning outcomes are to facilitate and build students’ knowledge and understanding of:

 

·         the different forms of above the line and below the line employment in media industries

 

·         the changing boundaries between media production and consumption

 

·         the impact of organisational structures and dominant professional discourses on different types of media work

 

·         the technological framing of media production and consumption

 
Module Content
  • Forms of media labour and production systems

     

  • Professional narratives and identities

     

  • Economic and technological conditions informing work in the media industry

     

  • Blurring boundaries between media audiences and producers

     

  • Media literacy and production
Methods of Teaching/Learning

22 workshop hours

 

Weekly reading and seminar preparation
Selected Texts/Journals

Reading

 

Students are required to complement lecture and seminar attendance with substantial weekly reading.

 

 

Caldwell, J.T. (2008) Production culture: Industrial Reflexivity and Critical Practice in

 

Film and Television, Durham: Duke University Press.

 

Cottle, S. (2003) Media Organization and Production, London : Sage.

 

Deuze, M. (2007) Media Work, Cambridge: Polity Press.

 

Ellis, J. (2004) ‘Television Production’, in: R.C. Allen and A. Hill (eds.) The Television

 

Studies Reader, London : Routledge.

 

Gitlin, T. (1994) Inside Prime Time, second edition, London: Routledge

 

Gomery, D (2005) The Hollywood Studio System, A History, Houndmills: Palgrave.

 

Grindstaff, L. (2002) The Money Shot: Trash, Class, and the Making of TV Talk Shows, Chicago :

 

University of Chicago Press.

 

Hartley, J. (ed.) (2005) Creative Industries, Oxford: Blackwell.

 

Hesmondhalgh, D. (ed.) (2005) Media Production, Maidenhead: Open University

 

Press.

 

Holt, J. and Perren, A. (eds.) (2009) Media Industries: History, Theory, Method,

 

Malden MA , Wiley Blackwell.

 

Mayer, V., Banks, M. and Caldwell, J. (eds.) (2009) Production Studies: Cultural

 

Studies of and Media Industries, New York: Routledge.

 

Scott, A.J. (2005) On Hollywood: The place, the industry, Princeton: Princeton University Press

 

Straubhaar, J. (2007) World Television: From Global to Local, Thousand Oaks : Sage.

 

Chapter 1

 

Steemers, J. (2004) Selling Television: British Television in the Global Marketplace,

 

BFI Publishing, London .

 
Last Updated
April 2011