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| Module Availability |
| Semester 2 |
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| Assessment Pattern |
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Unit(s) of Assessment
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Weighting Towards Module Mark( %)
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Portfolio of workshop reports, to a total of approximately 4000 words
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100%
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Qualifying Condition(s)
A weighted aggregate mark of 40% is required to pass the module.
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| Module Overview |
| This module provides an overview of the key methodological approaches to the study of media in society. Media will be taken to include printed texts, such as newspapers and magazines, in addition to television, radio and the Internet. Research designs for applications within sociology, criminology and media studies will be explored. |
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| Prerequisites/Co-requisites |
| None |
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| Module Aims |
· To provide an overview of the key methodological approaches to the study of media in society
· To offer students experience in designing and carrying out research on media content
- To give students an appreciation of the processes of media production and reception in order to contextualise research on media content
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| Learning Outcomes |
At the end of the module, students should be able to:
· Understand the basic practicalities of different approaches to media research
· Recognise the links between methodological approaches and particular traditions or bodies of media research
· Critically evaluate the strengths and weaknesses of different approaches to media research in relation to case studies
- Carry out small-scale media research projects appropriate for sociology, criminology or media and cultural studies
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| Module Content |
· The design of research within specific traditions of media research
· Analysis of textual and visual content, including semiology, quantitative content analysis and discourse analysis
· Analysis of audiences and users, including ethnographic, survey-based and experimental methodologies
· Analysis of institutions and of the production of media technologies
- Methods for media research using the Internet
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| Methods of Teaching/Learning |
11 lectures and 11 workshops
Individual reading and completion of workshop activities outside class
Formative feedback will be provided on a draft of one component of the portfolio |
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| Selected Texts/Journals |
Bertrand, I. and Hughes, P. (2005) Media Research Methods: Audiences, Institutions, Texts, London: Palgrave.
Chandler, D (2006) Semiotics: The Basics. London: Routledge.
Gauntlett, D. and Horsley, (2004) web.studies 2nd edition. London: Arnold.
Krippendorff, K. (2004) Content analysis : an introduction to its methodology. 2nd edn. Thousand Oaks, CA: Sage.
Stokes, J. (2003) How to do Media and Cultural Studies, London: Sage. |
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| Last Updated |
April 2011 |
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