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| Module Availability |
| Semester 2 |
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| Assessment Pattern |
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Unit(s) of Assessment
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Weighting Towards Module Mark( %)
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2000 word essay-based assignment
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50
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1 hour examination
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50
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Qualifying Condition(s)
A weighted aggregate mark of 40% is required to pass the module.
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| Module Overview |
| The module will examine different theories and case studies of new media developments in relation to media technologies, media organisations, media participation and the relationship between media production and consumption. The module will critically evaluate different theoretical and empirical approaches contemporary media, and examine the strengths and weaknesses of these different approaches. |
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| Prerequisites/Co-requisites |
| None |
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| Module Aims |
· To provide a broad overview of key debates about the relationships between mass media, new media, their convergences and emerging practices
· To introduce theoretical approaches to recent developments in media culture, including notions of convergence, developing understandings of the relationship between production and consumption, questions of participation and interactivity
- To apply theoretical and analytical approaches to empirical examples of contemporary media practice – including, for example, online participatory cultures, social networking, and transformations in the development and use of established forms of media such as television and newspapers.
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| Learning Outcomes |
Having completed this module, students should be able to:
· Demonstrate an understanding of a range of contemporary developments in the world of media and communication and of their potential socio-cultural significance
· Evaluate different theoretical arguments about recent media developments, including those relating to convergence (and divergence), media participation and media interactivity
· Articulate and discuss the relationship between different theoretical approaches to 21st century media
- Critically discuss different theoretical approaches to new media with respect to empirical examples and case studies
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| Module Content |
· Key theories and approaches to convergence, participation, interactivity and identity
· The relationship between production and consumption in the convergences of mass and new media
- The reconfiguration of technologies, organisations and users/participants in empirical case studies of emerging media such as online participatory cultures, social networking, wiki principles, mass media transformations and transformations to news and journalism
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| Methods of Teaching/Learning |
· 11 Lectures
· 5 Seminars
· 6 Study Skills Sessions
Weekly reading and seminar preparation |
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| Selected Texts/Journals |
Jenkins, H. (2006) Convergence Cultures: Where Old and New Media Collide New York: New York University Press.
Bruns A. (2008) Blogs, Wikipedia, Second Life and Beyond: From Production to Produsage London: Peter Lang.
Bruns, A & Jacobs, J. (2006) Uses of Blogs (Digital Formations) London: Peter Lang.
Burgess, J, & Green, J. (2009) YouTube: Online Video and Participatory Culture London: Polity Press.
Creeber, G & Royston, M. (2008) Digital Cultures: Understanding New Media Milton Keynes: Open University Press.
Gere, C. (2008) Digital Culture 2nd Edition. London: Reaktion Books. |
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| Last Updated |
| April 2011 |
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