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2011/2 Provisional Module Catalogue - UNDER CONSTRUCTION & SUBJECT TO CHANGE
 Module Code: SOC1030 Module Title: MEDIA, COMMUNICATION AND SOCIETY (WITH STUDY SKILLS)
Module Provider: Sociology Short Name: SOC1030
Level: HE1 Module Co-ordinator: GREEN NC Dr (Sociology)
Number of credits: 15 Number of ECTS credits: 7.5
 
Module Availability
Semester 1
Assessment Pattern

Unit(s) of Assessment

 
Weighting Towards Module Mark( %)

 

Study skills test

 

10

 

2000 word essay

 

40

 

1 hour exam

 

50

 

Qualifying Condition(s) 

 

A weighted aggregate mark of 40% is required to pass the module.

 

Module Overview
The module will examine different technological, institutional, textual and audience-related media studies with respect to the larger question of the relationship between media and societies/cultures more generally. The module will critically evaluate different theoretical and empirical approaches to this relationship, and examine the strengths and weaknesses of these different approaches.
Prerequisites/Co-requisites
None
Module Aims

·         To provide a broad overview of key theories and debates about the relationships between media, communications, culture and society 

·         To identify the strengths and weaknesses of technological, institutional, textual and ‘consumer’/ audience-based approaches to analysing media

 

 

  • To apply general theoretical and analytical approaches to empirical examples of media practice – including, for example, news, advertising, magazines and digital media
Learning Outcomes

Having completed this module, students should be able to:

·         Demonstrate an understanding of core perspectives in the study and critical analysis of various media forms

·       Critically evaluate different theoretical models of the media in relation to one another, and in relation to empirical examples

·       Recognise and articulate the rationale behind different approaches to the analysis of media

 

 

  • Critically discuss different approaches to the analysis of media with respect to empirical examples
Module Content

·       Key elements in the study of media: technologies, institutions, texts, and audiences/ ‘consumers’/ ‘users’

·       Media re-presentation and construction of social relations

·      Theories of ideology and hegemony in relation to media

 

 

  • Contrasting perspectives on the role of media audiences and consumers
Methods of Teaching/Learning

·         11 Lectures

 

 

·         5 Seminars

 

 

·         6 Study skills sessions

Weekly reading and seminar preparation.
Selected Texts/Journals

Hodkinson, P. (2010) Media Culture and Society: An Introduction, London: Sage. 

Croteau, D. & Hoynes, W. (2000), Media Society, London: Pine Forge Press.

Grossberg, L., Wartella, E. & Whitney, D. (1998), Media Making, London: Sage.

Fiske, J (1997), Introduction to Communication Studies, London: Routledge

Stevenson, N. (2002), Understanding Media Cultures – 2nd Edition, London: Sage.

McQuail, D. (2000), McQuail’s Mass Communication Theory – 4th Edition, London: Sage.

McQuail, D. (ed.) (2002), McQuail’s Reader in Mass Communication Theory, London: Sage.

O'Sullivan, T. & Jewkes, Y. (1997), The Media Studies Reader, London: Arnold.
Last Updated
April 2011