| Module Code: MUS2042 |
Module Title: EVENT PLANNING |
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Module Provider: Music and Sound Recording
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Short Name: MUS2042
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Level: HE2
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Module Co-ordinator: JOHNSON PB Mrs (Music Record)
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Number of credits: 15
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Number of ECTS credits: 7.5
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| Module Availability |
| Semester 1 |
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| Assessment Pattern |
Coursework 1: a written submission of no more than 1500 words - 50%
Coursework 2: an observation of, and/or interview with, a professional arts worker, reported in a written submission of no more than 2000 words - 50%
If this module is core for your programme, you will need to achieve a minimum of 40% for each Unit of Assessment. If the module is not core, you will need a weighted aggregate mark of 40% |
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| Module Overview |
| The purpose of this module is to provide you with an understanding of the principles and practices needed to plan and manage an arts organisation or arts project. It will provide insight into the various roles of an arts manager and will introduce key elements of arts administration, marketing, financial and project management, giving a theoretical grounding of the elements required to plan successful events and to inform future practical experience. |
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| Prerequisites/Co-requisites |
| HE1 The Business of Music. |
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| Module Aims |
• To introduce students to the relevant management principles, administrative techniques and tools required in the planning and management of arts events.
• To engage students with the key skills and attributes required by contemporary arts workers and managers.
• To develop a demonstrable understanding of theory and skills in preparation for practical experience at Level P and/or work in an environment where event administration and project planning are required.
• To introduce to students to the variety of skills and attributes required by arts managers.
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| Learning Outcomes |
Upon completion of this module you should be able to:
• Demonstrate an understanding of the key principles of event and project planning in arts settings.
• Evaluate the processes surrounding the administration, marketing and project management of arts events.
• Apply the knowledge and skills acquired to a variety of arts projects and events.
• Develop a financial, project or marketing plan for a small or medium-sized event.
• Recognise and articulate the personal skills and attributes demonstrated by successful arts managers.
• Reflect upon your own professional aspirations and attributes.
Transferable Skills:
• Project planning and management.
• Marketing planning and communications.
• Understanding basic budgets and cash flow.
• Income generation.
• Reflection and self-evaluation.
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| Module Content |
| The module provides an overview of the principles and practices involved in planning arts events. Lectures will cover the theory, tools and techniques which relate to the production, promotion and management of arts/music events, including income-generation and budgeting. Students will also undertake a short observation or interview with a professional arts worker to place the theoretical knowledge in a real-world context. |
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| Methods of Teaching/Learning |
• Lectures.
• Discussion.
• Group work.
• Guided reading.
• Practical exercises.
• Input from practising industry specialists and/or site visit(s)
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| Selected Texts/Journals |
Compulsory Reading:
Bowdin, G. et al, 2007: Events Management (London: Butterworth-Heinemann).
Chong, Derrick, 2002: Arts Management (London: Routledge).
Hill, Elizabeth, and O’Sullivan, Catherine, and O’Sullivan, Terry, 2003: Creative Arts Marketing, 2nd ed. (Oxford: Butterworth Heinemann).
Maitland, Heather, 2000: The Marketing Manua, 3rd ed (Cambridge: The Arts Marketing Association).
Journal: Arts Professional.
Recommended Reading:
Byrnes, William J, 2009: Management and the Arts, 4th ed. (Burlington, Focal Press)
Clancy, Paula, 1994: Managing the Cultural Sector: Essential competencies for managers in arts. (Dublin: Oak Tree Press)
Colbert, Francois, 2001: Marketing Culture and the Arts, 2nd ed. (Montreal: Presses HEC)
Diggle, Keith, 1994: Arts Marketing (London: Rhinegold Publishing)
Kotler, Philip, 1997: Standing Room Only: Strategies for marketing the performing arts (Boston Mass: Harvard Business School Press)
Pick, John 1996: Arts Administration, 2nd ed. (London: E & FN Spoon)
Additionally, you are encouraged to build and share your own resources of books, journals, articles and media commentary.
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