| Module Code: MUS2041 |
Module Title: EVENT MANAGEMENT |
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Module Provider: Music and Sound Recording
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Short Name: MUS2041
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Level: HE2
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Module Co-ordinator: JOHNSON PB Mrs (Music Record)
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Number of credits: 15
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Number of ECTS credits: 7.5
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| Module Availability |
| Semester 2 |
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| Assessment Pattern |
Coursework 1: a 3-minute video presentation - 50%
Coursework 2: a reflective report of no more than 2000 words - 50%
If this module is core for your programme, you will need to achieve a minimum of 40% for each Unit of Assessment. If the module is not core, you will need a weighted aggregate mark of 40% |
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| Module Overview |
| The purpose of this module is to provide you with practical experiences in planning, organising and managing a range of music/arts events. Working as part of a team you will be actively involved in the delivery of a number of concerts and events, some of which may be collaborative and involve other art forms and working with external partners or for the Guildford International Music Festival. |
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| Prerequisites/Co-requisites |
| HE1 The Business of Music. |
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| Module Aims |
• To provide you with real-world opportunities to put into practice the principles, administrative skills, techniques and tools required in the planning, organising, management and evaluation of successful arts events.
• To develop a practice-based understanding of project management to extend and inform your theoretical knowledge.
• To provide insight into group working and professional communication within teams and with other personnel.
• To allow reflection upon personal performance and professional development.
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| Learning Outcomes |
Upon completion of this module you should be able to:
• Demonstrate and articulate an understanding of the individual elements and key principles of event and project planning in arts settings.
• Identify measures of success and failure in event/project evaluation.
• Apply arts management theory to a variety of projects and events.
• Demonstrate an awareness and appreciation of the roles required in arts management.
• Identify and solve complex problems in real-world situations.
• Produce and edit a video.
• Reflect critically and positively upon your own and others performance.
Transferable Skills:
• Effective communication.
• Project planning and management.
• Operational arts management experience.
• Managing tasks.
• Solving problems.
• Self-appraisal and reflection.
• Understanding group/team dynamics and working.
• Critical and creative thinking.
• Effective and positive co-worker, team member and/or leader.
• Managing time effectively and meeting deadlines.
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| Module Content |
| The module requires students to plan, organise, execute and reflect upon their own and their team performance within a number of arts settings, supported by regular tutorials and staff guidance. Students will be involved in the running of events relating to the Music public performance programme, which may include events on campus, in venues or settings in the local area as well as site-specific activities. There will be opportunities to work alongside student colleagues, professional artists, arts workers and other relevant personnel, including those involved in the delivery of the Guildford International Music Festival. |
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| Methods of Teaching/Learning |
• Group tutorials.
• Discussion.
• Group/team work.
• Independent preparation and research.
• Hands-on experiential learning in real-world situations.
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| Selected Texts/Journals |
Compulsory Reading:
Bowdin, G. et al 2007: Events Management (London: Butterworth-Heinemann).
Byrnes, William J., 2009: Management and the Arts, 4th ed (Burlington, Focal Press).
Chong, Derrick, 2002: Arts Management (London: Routledge).
Hill, Elizabeth, and O’Sullivan, Catherine, and O’Sullivan, Terry, 2003: Creative Arts Marketing, 2nd ed, (Oxford: Butterworth Heinemann).
Maitland, Heather, 2000: The Marketing Manual, 3rd ed (Cambridge: The Arts Marketing Association).
Journal: Arts Professional
Recommended Reading:
Clancy, Paula, 1994: Managing the Cultural Sector: Essential Competencies for Managers in Arts. (Dublin: Oak Tree Press).
Colbert, Francois, 2001: Marketing Culture and the Arts, 2nd ed (Montreal: Presses HEC).
Kotler, Philip, 1997: Standing Room Only: Strategies for Marketing the Performing Arts (Boston Mass: Harvard Business School Press).
Additionally, you are encouraged to build and share your own resources of books, journals, articles and media commentary.
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| Last Updated |
| 11.04.11 |
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