University of Surrey - Guildford
Registry
  
 

  
 
Registry > Provisional Module Catalogue - UNDER CONSTRUCTION & SUBJECT TO CHANGE
View Module List by A.O.U. and Level  Alphabetical Module Code List  Alphabetical Module Title List  Alphabetical Old Short Name List  View Menu 
2011/2 Provisional Module Catalogue - UNDER CONSTRUCTION & SUBJECT TO CHANGE
 Module Code: MFC2037 Module Title: THE FILM INDUSTRY
Module Provider: Dance,Film & Theatre Short Name: MFC2037
Level: HE2 Module Co-ordinator: HONESS ROE A Dr (Dnc Flm Thtr)
Number of credits: 15 Number of ECTS credits: 7.5
 
Module Availability
Semester 2.
Assessment Pattern

Unit(s) of Assessment (SITS MAB)

 

 
Weighting Towards Module Mark( %)

 

Presentations and Participation

 

 

30

 

 

2000-word project

 

 

70

 

 

 

 

 

 
Module Overview
This module examines the contemporary film industry in Hollywood and .  We look comparatively at how a film gets from idea to screen and the various factors involved in producing, distributing and marketing a film.  Where possible, lectures will include visits from current film practitioners and/or field trips to relevant events and institutions.
Prerequisites/Co-requisites
None.
Module Aims
  • To develop an awareness of institutional and economic contexts in which film is produced, distributed and exhibited
  • To develop an understanding of national and international economic and policy structures of film production
To prepare students for placements or professional employment within the film and related industries by providing a knowledge of the context in which they will work
Learning Outcomes

At the end of this module students will have developed:

 

 

  • An insight into the financial and organisational structure the British and American film industries.

     

  • An understanding of the different stages of film production, distribution, exhibition and marketing.

     

  • An understanding of the factors that affect a film’s success in the marketplace.

     

  • An awareness of the relationship between economics and media content.

     

  • An understanding of how the film industry works and the various roles available.

     

 

 

They will practice the skills of:

 

 

 

 

 

  • Industry study

     

  • Professional presentation

     

Independent research and analysis
Module Content

Topics for this module are likely to include:

 

 

  • Political economy
  • The process of film production, distribution and exhibition
  • Film production in the and Hollywood
  • Film marketing, including festivals and award ceremonies
Relationship between film and other media
Methods of Teaching/Learning

Lectures/seminars (10)

 

 

Reading using lecturer’s guidance

 

 

Preparing presentations

 

 

Participating in discussion

 

 

Producing a researched essay
Selected Texts/Journals

Required reading/ core textbooks

 

 

Kerrigan, Finola. Film Marketing. Oxford : Butterworth-Heinemann, 2010.

McDonald, Paul and Janet Wasko (eds.). The Contemporary Hollywood Film Industry. London : Blackwell, 2008.

Recommended Reading

 

 

Wasko, Janet. How Hollywood Works. London : Sage, 2003.

Additional books

 

 

Marich, Robert. Marketing to Moviegoers: A handbook of strategies and tactics, 2nd edition. Carbondale: Southern Illinois University Press, 2009.

Miller, Toby (ed). The Contemporary Hollywood Reader. London : Routledge, 2009. 

Miller, Toby. Global Hollywood 2. London : BFI, 2005.

Moul, Charles C. A Concise Handbook of Movie Industry Economics. Cambridge: Cambridge University Press, 2005.

 

 

 

Rand, Philip. The Film Industry. London : Emerald Publishing, 2003.

Squire, Jason E. The Movie Business Book, 2nd Edition. New York : Fireside, 1992.

Viljoen, Dorothy. Art of the Deal, 3rd Edition. London : PACT, 2002.
Last Updated
08/04/11.