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2010/1 Module Catalogue
 Module Code: MCS2004 Module Title: CREATIVE APPLICATIONS OF DIGITAL MULTIMEDIA
Module Provider: Music and Sound Recording Short Name: MU2.DIGITAL
Level: HE2 Module Co-ordinator: MORRIS P Mr (Music Record)
Number of credits: 20 Number of ECTS credits: 10
 
Module Availability

Autumn Semester
Assessment Pattern
Components of Assessment
Method(s)
Percentage weighting
Coursework

Coursework 1: 2,500-word essay:

A 2,500 word essay assigned in week 1 on how composing applied music is influenced by media, marketing and product theories

 

Coursework 2: a practical project with supporting 1,000-word essay:

A composition portfolio a given brief and a 1,000 word essay describing how the music meets the requirements of the commissioning agent.

 
25%




75%
Module Overview
Prerequisites/Co-requisites

None.
Module Aims

To develop the skills required to write applied music based on a theoretical placement, the methods and practices specific to its use and an understanding of the differing requirements of individual creative industries (TV, radio, marketing, games, documentaries etc).

 
Learning Outcomes

On completion of this module, you should be able to:

 

·     Describe how media, marketing and product theories shape the requirements of applied music in a variety of different media

 

·     Respond creatively to a given industry brief

 

·     Write music appropriate to the needs of the industry strand and the commissioning agent

 

·     Offer a critical analysis of the composition and aesthetics of music in the media

 
Module Content

·        Lecture and workshop sessions covering theories, methods and standard practices

 

·        Lectures and workshops led by industry practitioners on dealing with commercial briefs

 

·        Lectures and workshops analysing works for multiple industry strands

 
Methods of Teaching/Learning
    • Lectures providing theoretical placement

       

    • Workshops run by practitioners, both staff and from industry

       

    • Supporting material on ULearn

       

     
Selected Texts/Journals

Essential reading:

 

 

Brassington, F and S Pettitt, 2006: Principles of Marketing Harlow :Pearson Education

 

Lindstrom, L, 2005: Brand Sense London :Kogan Page

 

Karlin, F, 2004: On the Track London :Routledge

 

Cook, N, 2000: Analysing Musical Multimedia Oxford :OUP

 

Tagg, P, 1999 Introductory notes to the Semiotics of Music http://www.tagg.org/xpdfs/semiotug.pdf

 

 

Recommended Reading :

North, A and D Hargreaves, 2008: The Social and Applied Psychology of Music Oxford :OUP

Zager, M, 2003: Writing Music for Television and Radio Commercials London :Scarecrow

Hoffert, P, 2007: Composing music for Videogames, Web Sites, Presentations and Other New Media Berklee:Berklee Press

Chandler, D (2002) Semiotics: the Basics London : Routledge

 

Beauchamp, R, 2005: Designing Sound for Animation Oxford :Focal Press

 

Additional Reading :

 

Fisher, JD, 2005: Cash Tracks Thomson Course Technology

 
Last Updated

16.12.08