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2010/1 Module Catalogue
 Module Code: MANM265 Module Title: CONFERENCE & EXHIBITION MANAGEMENT
Module Provider: School of Management Short Name: MANM265
Level: M Module Co-ordinator: MINNAERT L Dr (SoM)
Number of credits: 15 Number of ECTS credits: 7.5
 
Module Availability

Spring
Assessment Pattern

Units of Assessment 
Weighting towards Module Mark (%) 

Individual critical review 

40% 

Group Project 

60% 

Qualifying Condition(s)  A weighted aggregated mark of 50% is required to pass the module. 
Module Overview

The module is intended to provide students with a thorough and current understanding of the conference and exhibition industries from both demand and supply side perspectives.  The module will provide an analysis of the range of stakeholders involved, the market trends and patterns of provision, the role of conferences and exhibitions within the wider business travel industry, the demand for conferences and exhibitions and how to enhance or add value to the consumer experience at these events.  The importance of the conference and exhibition venue will also be considered. Consideration will also be given to the impact of new technologies and sustainability issues.  Strategies used for the successful management of conferences and exhibitions will be appraised via a range of international case studies. 
Prerequisites/Co-requisites
None
Module Aims

The module aims to provide students with a critical understanding of:  

 

(1)    The conference and exhibition industries from both demand and supply side perspectives including the range of stakeholders and their roles. 

 

(2)    The role of  new technologies, sustainability issues and key trends in the conference and exhibition industries  

 

Management strategies for the conference and exhibition industries
Learning Outcomes

On successful completion of this module the students will be able to:  

 

  1. Develop a critical understanding of supply and demand side issues in the conference and exhibition industries  (K,P,C)  
  2. Critically assess the role of new technologies and sustainability issues in the conference and exhibition industries (K,P,C)  
  3. Critically discuss key trends in the conference and exhibition industries (K,P,C)  
  4. Demonstrate a critical understanding of strategies which can be used for the successful management of conferences and exhibitions (K,P,C)  
  5. Demonstrate communication and reflective skills (C, P, T)  

Learning outcomes should be categorised as:  

 

1) Subject knowledge and understanding (K)  

 

2) Cognitive Skills (C)  

 

3)  Practical/Professional Skills (P)  

 

4) Transferable Skills (T)  

 

5) Other
Module Content
  • Global perspective on the conference and exhibition industries from demand and supply side  
  • Impact of new technologies  
  • Sustainability  
  • Contemporary trends  
  • The importance of the venue  
  • Stakeholders in the conference and exhibition industry  
  • Management strategies for conferences and exhibitions  
Methods of Teaching/Learning

The teaching and learning strategy is designed to:  

 

  • increase students understanding of the conference and exhibition industries  
  • increase students ability to synthesise material  
  • increase students management of learning  
  • increase students confidence in presenting their ideas  
  • increase students ability to work independently and in groups  
  • increase students ability to critically reflect on their learning 

The teaching and learning methods include:  

 

•          interactive lectures with support material and reinforcement  

 

•          group work and formative feedback sessions  

 

•          case studies  

 

•          guest lectures to provide links between theory and practice  

 

·              Site visits  

 

·              Peer assessment  

 

The assessment strategy is intended to provide students with the opportunity to demonstrate their knowledge and understanding of key issues in conference and exhibition industries through critical engagement with a wide range of sources.  There are two pieces of assessment for this module: (a) an individual critical review of a ‘real’ conference/exhibition weighted at 40% and (b) A group project weighted at 60% in which students will be expected to develop a plan for a new conference or exhibition which will then be pitched to clients.
Selected Texts/Journals

Essential Reading  

Davidson, R. and Cope, B. (2003) Business Travel: Conferences, Incentive Travel, Exhibitions, Corporate Hospitality and Corporate Travel, Pearson Education

Recommended Reading  

 Allen, J (2002). The Business of Event Planning. Ontario : John Wiley  

 Bowdin, G., et al (2006). Events management. Oxford : Butterworth Heinemann 

 Davidson, R. and Cope, B. (2003). Business travel: conferences, incentive travel, exhibitions, corporate hospitality and corporate travel. Harlow : FT/Prentice Hall  

 Swarbrooke, J. and Horner, S. (2001). Business travel and tourism. Oxford : Butterworth Heinemann  

 Van der wagen, L. (2005). Event management for tourism, cultural, business and sporting events.  Prentice Hall  

 Background Reading 

 Event Management: an international journal 
Journal of Convention and Event tourism 
Journal of Policy Research in Tourism, Leisure and Events Leisure Studies
Last Updated
10/12/2010