Expected purchase (purchased by the
Adrian , (2008), Principles of Services Marketing, McGraw Hill 5th edition
Hoffman, K. Douglas and Bateson, John E.G. (2006) Services Marketing: Concepts, Strategies and Cases, 3rd ed Thomson
Lovelock, C and Wirtz J (2007) Services Marketing 6th edition (international edition), Pearson Prentice Hall
Events Marketing Books:
Bowdin, G, Allen, J. O’Toole, W. Harris, R. and McDonnell, I. (2007) Events Management. 2nd Ed. Elsevier.
Hoyle L (2002) Events Marketing - How to successfully Promote Events, Festivals, Conventions, and Expositions, Wiley
Kotler, P., Bowen, J. and Makens, J. (2003) Marketing for Hospitality and Tourism, 3rd edition.
New Jersey : Pearson Education.
Events Journals (examples):
International Journal of Event and Festival Management
Journal of convention and exhibition management
Journal of convention & event tourism
Events Trade Press and Internet News (examples):