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| Module Availability |
| Spring |
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| Assessment Pattern |
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Unit(s) of Assessment
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Weighting Towards Module Mark (%)
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Event Feasibility Plan (Group)
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20
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Managing an Event (Group)
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50
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Individual Reflective Evaluate Report
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30
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| Module Overview |
| Event Operations provides an increasing source of revenue and profits for a wide range of hospitality businessess. This rising level of importance to the bottom line applies increasing pressure on organisations to better utilise space, manpower and other expensive resources to achieve stable competitive advantage. As part of this process the demand for managers with specialist skills in event management operations increases the ability to present sound, event feasibility profiles, operational management skills and event evaluation reports using their specialist knowledge are able to bring the required levels of professionalism to the management of these important revenue streams |
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| Prerequisites/Co-requisites |
| None |
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| Module Aims |
The objective of this module is to provide a framework of practical event operational application utilising a wide range of management skills. Specific targets include:
- To identify and understand the logistics and supply chain requirements in managing an event
- To construct a workplan for the implementation of a client's event requirements
- To evaluate the performance, profitability and level of customer satisfaction post event
- To apply and evaluate theories of staff motivation and man management, quality control, aesthetics, accounting, marketing, logistics and customer service
- To develop a comparitive perspective on other operators in the field and to identify trends in competitive advantage
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| Learning Outcomes |
At the end of the module students will be able to:
- Analyse the key drivers of events management and review their implications (K/A)
- Review critically theories of logistics and supply chain management (K/A)
- Discuss the major opportunity and risk variables of organisational commitment to event operations (K/A)
- Review and evaluate market trends in event operations products (K/A)
- Review the impact of the diverse demands on company operational resources arising from the client/organisation relationship (K/U)
- Evaluate human resource management practices in the light of non-stable patterns of demand (K/U)
- Prepare event plans to incorporate production and service techniques for one-off event projects (K/A)
- Present appropriate event feasibility reports
- Reflect on theoretical knowledge and understanding against practical situations and empirical data (T)
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| Module Content |
The main module content includes:
- theories of logistics and supply chain management for events;
- staffing;
- planning and food and beverage operations;
- security and closedown;
- evaluation of an event;
- customer feedback;
- financial reporting
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| Methods of Teaching/Learning |
The teaching and learning strategy is designed to:
- Increase students understanding of events operations
- Increase students ability to synthesise material
- Increase students management of learning
- Increase students ability to work in groups
- Increase students’ abilities to evaluate self and peers
The teaching and learning methods include:
- Interactive lectures with support material and reinforcement
- Group work
- Peer evaluation
- Individual reflective practice
- Formative feedback sessions
- Practical exercise in event operations
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| Selected Texts/Journals |
Core text:
Silvers, J.R. (2008) Risk Management for Meetings and Events, Elsevier: Oxford
Additional Reading:
Christopher, M. (2005) Logistics and Supply Chain Management: Prentice Hall UK 3rd Ed.
Davis, B. et al. (2008) Food and Beverage Management, 4th edition, Elsevier: Oxford
Goldblatt, J. (2008) Special Events: the roots and wings of celebration. John Wiley and Sons, New Jersey. 5th Ed.
Richards, B. (1992) How to Market Tourist Attractions, Festivals and Special Events: A practical guide to maximising visitor attendance and income. Longman Group UK
Shone, A. and Parry, B. (2004) Successful Event Management: A Practical Handbook. Thompson Learning London. 2nd Ed.
Van der Wagen, L. (2007) Human Resource Management for Events: Managing the event workforce. Butterworth-Heinemann UK
Other indicative reading
- Journals and newspapers
- Academy of Management Review
- International Journal of Hospitality Management
- International Journal of Contemporary Hospitality Management
- Journal of Hospitality Marketing and Management
- Harvard Business Review
- Caterer and Hotelkeeper
- Hospitality, Journal of the Institute of Hospitality
- Quality Press (e.g. The Financial Times)
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| Last Updated |
| 03.03.2011 |
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