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2011/2 Provisional Module Catalogue - UNDER CONSTRUCTION & SUBJECT TO CHANGE
 Module Code: MANM196 Module Title: UNDERSTANDING THE EVENTS INDUSTRY
Module Provider: School of Management Short Name: MANM196
Level: M Module Co-ordinator: CHAMBERS DP Dr (SoM)
Number of credits: 15 Number of ECTS credits: 7.5
 
Module Availability
Spring
Assessment Pattern

Unit(s) of Assessment

Weighting Towards Module Mark (%)

Individual presentation and report

50

Examination

50
Module Overview
This module will critically explore the emergence, scale, scope and structure of  the international event industry and its links to existing tourism and hospitality structures. The module will critically evaluate the political, economic, socio-cultural and environmental impacts of a range of events within different global contexts
Prerequisites/Co-requisites
None
Module Aims
  • To enable students to develop a critical appreciation of the emergence, scale, scope and structure of the international event industry
  • To allow students to assess the relationship between the event industry and existing tourism and hospitality structures
  • To enable students to develop an understanding of an be able to critically analyse the political, economic, socio-cultural and environmental impacts of a range of events in different global contexts
Learning Outcomes

On successful completion of this module the students will be able to:

  • Critically discuss the emergence, scale, scope and structure of the international event industry (K, C)
  • Critically assess the relationship between the event industry and existing tourism and hospitality structures (K, C)
  • Critically analyse the political, economic, socio-cultural and environmental impacts of events within a range of different global contexts (K, P, C)
  • Critically appraise current issues and trends in the international event industry and implications for management (K, P, C)
  • Demonstrate research and communicative skills (C, T)

Learning outcomes should be catagorised as:

  • Subject knowledge and understanding (K)
  • Cognitve Skills (C)
  • Practical/Professional Skills (P)
  • Transferable Skills (T)
  • Other
Module Content
  • Introduction and overview of the emergence of the international events industry as a key global economic phenomenon
  • Discussion of the scale, scope and structure of the international event industry
  • Relating the international event industry to existing tourism and hospitality structures
  • Political, economic, socio-cultural and environmental impacts of various types of events within a range of global contexts
  • Current issues and trends in the international event industry and management implications
Methods of Teaching/Learning

The teaching and learning strategy is designed to:

  • increase student understanding of the importance of international events
  • increase student understanding of the relationship between the events industry and tourism and hospitality structures
  • increase students ability to assess the various impacts of events drawing on a number of case studies from around the world
  • increase students ability to synthesise material
  • increase students management of learning
  • increase students confidence in presenting their ideas to various audiences

The teaching and learning methods include:

  • interactive lectures (with input from guest lecturers from industry), support material and reinforcement
  • individual presentations and feedback sessions
  • summative examination
Selected Texts/Journals
Expected Purchase

Bowdin, G., Allen, J., O'Toole, W. et al (2006). Events Management. 2nd edition. Oxford: Butterworth Heinemann

Recommended

Getz, D. (2007) Event Studies: Theory, Research and Policy for Planned Events. Oxford. Elsevier/Butterworth Heinemann

Getz, D. (1997) Event Management and Event Tourism. New York: Cognizant Communications

Van der wagen, L. (2005) Event management for tourism, cultural, business and sporting events. Prentice Hall

Hall, C.M. (1997). Hallmark tourist events: impacts, management and planning. Chichester: John Wiley

Picard, D. and Robinson, M. (eds) (2006). Festivals, Tourism and Social Change. Cleverdon: Channel View Publications

Watt, D.C. (1998). Event Management in Lesiure and Tourism. Harlow: Addison Wesley Longman

Yeoman, I., Robertson, M., Ali-Knight, J., Drummond, S. and McMahon, Beattie, U. (eds) (2003). Festivals and Events Management - an International Arts and Culture Perspective. Oxford: Butterworth Heinemann

Other indicative reading:

Annals of Tourism Research
Event Management
Tourism Management
Last Updated
16.04.2008