| Module Code: MANM196 |
Module Title: UNDERSTANDING THE EVENTS INDUSTRY |
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Module Provider: School of Management
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Short Name: MANM196
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Level: M
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Module Co-ordinator: CHAMBERS DP Dr (SoM)
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Number of credits: 15
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Number of ECTS credits: 7.5
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| Module Availability |
| Spring |
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| Assessment Pattern |
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Unit(s) of Assessment
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Weighting Towards Module Mark (%)
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Individual presentation and report
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50
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Examination
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50
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| Module Overview |
| This module will critically explore the emergence, scale, scope and structure of the international event industry and its links to existing tourism and hospitality structures. The module will critically evaluate the political, economic, socio-cultural and environmental impacts of a range of events within different global contexts |
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| Prerequisites/Co-requisites |
| None |
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| Module Aims |
- To enable students to develop a critical appreciation of the emergence, scale, scope and structure of the international event industry
- To allow students to assess the relationship between the event industry and existing tourism and hospitality structures
- To enable students to develop an understanding of an be able to critically analyse the political, economic, socio-cultural and environmental impacts of a range of events in different global contexts
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| Learning Outcomes |
On successful completion of this module the students will be able to:
- Critically discuss the emergence, scale, scope and structure of the international event industry (K, C)
- Critically assess the relationship between the event industry and existing tourism and hospitality structures (K, C)
- Critically analyse the political, economic, socio-cultural and environmental impacts of events within a range of different global contexts (K, P, C)
- Critically appraise current issues and trends in the international event industry and implications for management (K, P, C)
- Demonstrate research and communicative skills (C, T)
Learning outcomes should be catagorised as:
- Subject knowledge and understanding (K)
- Cognitve Skills (C)
- Practical/Professional Skills (P)
- Transferable Skills (T)
- Other
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| Module Content |
- Introduction and overview of the emergence of the international events industry as a key global economic phenomenon
- Discussion of the scale, scope and structure of the international event industry
- Relating the international event industry to existing tourism and hospitality structures
- Political, economic, socio-cultural and environmental impacts of various types of events within a range of global contexts
- Current issues and trends in the international event industry and management implications
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| Methods of Teaching/Learning |
The teaching and learning strategy is designed to:
- increase student understanding of the importance of international events
- increase student understanding of the relationship between the events industry and tourism and hospitality structures
- increase students ability to assess the various impacts of events drawing on a number of case studies from around the world
- increase students ability to synthesise material
- increase students management of learning
- increase students confidence in presenting their ideas to various audiences
The teaching and learning methods include:
- interactive lectures (with input from guest lecturers from industry), support material and reinforcement
- individual presentations and feedback sessions
- summative examination
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| Selected Texts/Journals |
Expected Purchase
Bowdin, G., Allen, J., O'Toole, W. et al (2006). Events Management. 2nd edition. Oxford: Butterworth Heinemann
Recommended
Getz, D. (2007) Event Studies: Theory, Research and Policy for Planned Events. Oxford. Elsevier/Butterworth Heinemann
Getz, D. (1997) Event Management and Event Tourism. New York: Cognizant Communications
Van der wagen, L. (2005) Event management for tourism, cultural, business and sporting events. Prentice Hall
Hall, C.M. (1997). Hallmark tourist events: impacts, management and planning. Chichester: John Wiley
Picard, D. and Robinson, M. (eds) (2006). Festivals, Tourism and Social Change. Cleverdon: Channel View Publications
Watt, D.C. (1998). Event Management in Lesiure and Tourism. Harlow: Addison Wesley Longman
Yeoman, I., Robertson, M., Ali-Knight, J., Drummond, S. and McMahon, Beattie, U. (eds) (2003). Festivals and Events Management - an International Arts and Culture Perspective. Oxford: Butterworth Heinemann
Other indicative reading:
Annals of Tourism Research
Event Management
Tourism Management |
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| Last Updated |
| 16.04.2008 |
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