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2010/1 Module Catalogue
Module Provider: School of Management Short Name: MA330
Level: M Module Co-ordinator: MYERS HA Dr (SoM)
Number of credits: 15 Number of ECTS credits: 7.5
Module Availability
Assessment Pattern

Unit(s) of Assessment

Weighting Towards Module Mark (%)

Group report and presentation




Module Overview
Internationisation is now a very substantive feature of the retail industry, with implications for retail competition, retailer strategy, retail development and supply chain management among other issues. A considerable and growing body of academic and practitioner literature surrounds this issue. It provides a valuable body of knowledge to inform future retail marketing managers and highlights some of the potential complexities and enduring challenges of retailing in an international environment.


Module Aims
The module is designed to help students to understand the extent and nature of retail internationalisation and to critically evaluate theorisations and conceptualisations applied to the internationalisation of this business sector. In particular the module aims to enable students to address a variety of key issues discussed in the international retailing literature and to assess their significance to retail marketing management. These include varying consumer behaviour internationally, international retail brand management, and the international retail development process.
Learning Outcomes

On successful completion of this module the students will be able to:

  • Demonstrate a detailed knowledge of the nature and extent of retail internationalisation
  • Demonstrate comprehensive and detailed knowledge on the implications of the internationalisation of retailing for retail marketing managers
  • Critically evaluate conceptualisations/theorisations applied to the internationalisation of retailing and reflect on their utility in practical applications
  • Demonstrate a capacity to analyse and synthesise material drawn from a variety of sources
  • Demonstrate requisite creativity and professionalism in the execution of small group project work
  • Demonstrate a capacity to self-manage learning in a timely fashion
Module Content
  • Defining international retailing
  • Trends in international retailing
  • Retailing in developing and developed markets
  • Strategies for international retail market entry and development
  • Global versus multinational retail marketing strategies
  • Cross-cultural differences and international retail marketing
  • E-commerce and the international retail market
  • Managing retail brands in the international marketplace
  • International retailing and the property development industry
Methods of Teaching/Learning
The teaching and learning strategy is designed to fulfil the learning aims and objectives. A programme of lectures provides a framework on which students can organise their learning. Integrated seminars provide an opportunity for students to develop and extend their learning through small group interaction.

The teaching and learning methods include group lectures, small group seminar work, case study analysis, guided self-study and guest speakers
Selected Texts/Journals

Alexander, N. and Doherty, A. (2009) International Retailing, Blackwell.


Alexander, N., 1997, International Retailing. Blackwell, Oxford
Bruce, M., Moore, C. and Birtwistle, G., (eds), 2004, International Retail Marketing. A Case Study Approach, Elsevier, London


Akehurst, G. & Alexander, N., (eds), 1996, The Internationalisation of Retailing. Frank Cass, London
Davies, R. and Yahagi, T. (eds.) 2002, Full Proceedings of Asia Pacific Retail Conference 2002, The Oxford Institute of Retail Management, Oxford
Dawson, J. and Lee, H. (eds), 2005, International Retailing Plans and Strategies in Asia, Harworth Press, Binghampton
Gilbert, D., 2003, Retailing Marketing Management (second edition), Financial Times Prentice Hall, Harlow
McColdrick, P.J. and Davies, G. (eds), 1995, International Retailing, Pitman, London.
McGoldrick, P., 2002, Retail Marketing (second edition) McGraw Hill, London. Chapter 14.
Seth, A. and Randall, G., 2005, Supermarket Wars. Global Strategies for Food Retailers, Palgrave MacMillan, Hampshire
Sternquist, B., 1998, International Retailing, Fairchild New York

Other Indicative Reading:

  • European Journal of Marketing
  • International Journal of Retail and Distribution Management
  • Journal of Marketing
  • Journal of Marketing Management
  • Journal of Retailing
  • Journal of Retailing and Consumer Studies
  • The International Review of Retail, Distribution and Consumer Research
  • The European Retail Digest
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