In order to compete, Governments around the world are concerned, increasingly, to create entrepreneurial cultures, people and organisations Entrepreneurship, with its emphasis on innovation, is seen to be the means by which both businesses and economies achieve sustained competitive advantage.  Accordingly, this module introduces the student to the concept of entrepreneurship and shows him/her how it is possible not only to develop more personal entrepreneurial capability but how enterprise cultures can be created within both economies and regions. The module is based on a sound understanding of theory. 

• Evaluate the various theories of entrepreneurship
• Analyse the economic and social role of entrepreneurship
• Evaluate the factors affecting the development of entrepreneurship in society
• Critically evaluate the types of support that can stimulate entrepreneurship and an enterprise culture
• Analyse the nature and characteristics of the entrepreneur
• Critically assess and explore the processes involved in developing their own entrepreneurial capability and in creating an entrepreneurial venture.

Understand what constitutes an entrepreneurial organisation and how it might be created and managed

• Understand the theory of Entrepreneurship
• Appreciate the role of Entrepreneurship in Economy and Society
• Identify the factors that influence Entrepreneurship development in society, people and organisations
• Recognise an enterprise culture and what needs to be done to create one
• Identify entrepreneurial characteristics and behaviour and begin to develop their own entrepreneurial capability.
• Appreciate the differences between entrepreneurial and traditional management
• Acquire the knowledge and skills to create and manage an entrepreneurial venture
• Work in teams to resolve problems

Present their ideas orally and in writing

• Entrepreneurship and the Environment
• Entrepreneurship and the Person
• Entrepreneurship and the Organisation.

The teaching and learning strategy is designed to benefit passive as well as active learners. Apart from catering for the needs of both types of learner, and, therefore, providing  a  teaching and learning strategy that is fairer and does not disadvantage either group, it is intended to promote sound understanding of theory and how it may be applied in practice. Whilst, in Honey and Mumford’s terms, the pragmatist and activist learners are given the opportunity to experience the theorist and reflector learning styles, the theorists and reflectors are able  to learn by doing, thereby  helping develop  in them the attributes of the activist and pragmatist. This is seen as important in a programme that is intended to educate students “for” entrepreneurship rather than simply educating them “about” it. Hence it carries more weight in the assessment process. 
 

The teaching and learning methods include   

• interactive lectures  
• guest lectures (role models)  
• case analyses  
• group projects  
• discussion groups  
• presentations

   

11th November 2008