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2010/1 Module Catalogue
Module Provider: School of Management Short Name: MA310
Level: M Module Co-ordinator: DHALIWAL S Dr (SoM)
Number of credits: 15 Number of ECTS credits: 7.5
Module Availability
Assessment Pattern
Units of Assessment
Group work: Create a concept for a new venture taking into account the macro and micro environment. (Idea generation, creativity, problem solving) In addition each group must give a weighting to each members contribution (3000 word report)
Individual evaluation: Assess your own traits and characteristics as entrepreneurs – link in with the theories. (2000 words)
Module Overview

In order to compete, Governments around the world are concerned, increasingly, to create entrepreneurial cultures, people and organisations Entrepreneurship, with its emphasis on innovation, is seen to be the means by which both businesses and economies achieve sustained competitive advantage.  Accordingly, this module introduces the student to the concept of entrepreneurship and shows him/her how it is possible not only to develop more personal entrepreneurial capability but how enterprise cultures can be created within both economies and regions. The module is based on a sound understanding of theory. 

Module Aims
The aim of this module is to introduce participants to the theory and practice of entrepreneurship. Specifically the objectives are to enable participants to: -
  • Evaluate the various theories of entrepreneurship
  • Analyse the economic and social role of entrepreneurship
  • Evaluate the factors affecting the development of entrepreneurship in society
  • Critically evaluate the types of support that can stimulate entrepreneurship and an enterprise culture
  • Analyse the nature and characteristics of the entrepreneur
  • Critically assess and explore the processes involved in developing their own entrepreneurial capability and in creating an entrepreneurial venture.

Understand what constitutes an entrepreneurial organisation and how it might be created and managed

Learning Outcomes
On successful completion of this module the students will be able to:
  • Understand the theory of Entrepreneurship
  • Appreciate the role of Entrepreneurship in Economy and Society
  • Identify the factors that influence Entrepreneurship development in society, people and organisations
  • Recognise an enterprise culture and what needs to be done to create one
  • Identify entrepreneurial characteristics and behaviour and begin to develop their own entrepreneurial capability.
  • Appreciate the differences between entrepreneurial and traditional management
  • Acquire the knowledge and skills to create and manage an entrepreneurial venture
  • Work in teams to resolve problems

Present their ideas orally and in writing

Module Content
The module is divided into 3 sections
  • Entrepreneurship and the Environment
  • Entrepreneurship and the Person
  • Entrepreneurship and the Organisation.
Methods of Teaching/Learning

The teaching and learning strategy is designed to benefit passive as well as active learners. Apart from catering for the needs of both types of learner, and, therefore, providing  a  teaching and learning strategy that is fairer and does not disadvantage either group, it is intended to promote sound understanding of theory and how it may be applied in practice. Whilst, in Honey and Mumford’s terms, the pragmatist and activist learners are given the opportunity to experience the theorist and reflector learning styles, the theorists and reflectors are able  to learn by doing, thereby  helping develop  in them the attributes of the activist and pragmatist. This is seen as important in a programme that is intended to educate students “for” entrepreneurship rather than simply educating them “about” it. Hence it carries more weight in the assessment process. 

The teaching and learning methods include   

  • interactive lectures  
  • guest lectures (role models)  
  • case analyses  
  • group projects  
  • discussion groups  
  • presentations


Selected Texts/Journals
Bridge, S, O’Neill, K and Cromie, S (2003)   Understanding Enterprise, Entrepreneurship and Small Business.  Palgrave MacMillan

Barrow, C., Burke, G. Molian, D and Brown, R. (2005) Enterprise Development: The Challenges of Starting, Growing and Selling Businesses. London: Thomson
Bolton, B., and Thompson, J., (2003), The Entrepreneur in Focus: achieve your potential. London: Thomson.
Bragg, A and Bragg M (2005) Developing New Ideas: A step-by-step guide to creating new business ideas worth backing. Harlow: Prentice Hall
Bjerke, B (2001), Business Leadership and Culture: National Management Styles in the Global Economy . Cheltenham: Edward Elgar
Burns, P (2005) Corporate Entrepreneurship: Building an Entrepreneurial Organisation. Basingstoke: Palgrave.
OECD (1998), Fostering Entrepreneurship. Paris: Organisation for Economic Co-operation and Development
Harper , D.A. (2003), Foundations of Entrepreneurship and Economic Development. Abingdon: Routledge.
Shane, S. (2004) A General Theory of Entrepreneurship: The Individual-opportunity Nexus.  Cheltenham: Edward Elgar
Westhead P. and Wright, M (2000), Advances in Entrepreneurship (Vols. 1-111). Cheltenham: Edward Elgar.
Other Indicative Reading
Creativity and Innovation Management
Enterprise and Innovation Management Studies
Entrepreneurship and Regional Development
Entrepreneurship Theory and Practice
Industry and Innovation
International Entrepreneurship and Management Journal
International Journal of Enterprise and Innovation
International Journal of Entrepreneurial Behaviour and Research
International Journal of Innovation Management
International Small Business Journal
Journal of Business Venturing
Journal of Organisation Change Management
Journal of small Business and Enterprise Development
Leadership and Organisation Development Journal
Leadership Quarterly
Small Business Economics
Last Updated

11th November 2008