Peck, H., Payne A., Christopher, M. and
M. (2004) Relationship Marketing – Strategy and Implementation, Elsevier Butterworth Heinemann.
Egan, J., (2009), Relationship Marketing: Exploring relational strategies in marketing,
, Prentice Hall.
Gummesson, E., (2002), Total Relationship Marketing,
, Butterworth Heinemann.
Hughes, A.M., (2000), Strategic Database Marketing, 2nd edn.,
, McGraw Hill.
Buttle, F., (1996). Relationship Marketing. Theory and Practice.
, Paul Chapman.
Buttle, F., (2004). Customer Relationship Management: Concepts and Tools. Butterworth Heinemann.
of Management (eds.), (2000), Marketing Management: A Relationship Marketing Perspective, St Martins Press.
Curry, J. and Curry, A., (2000), The Customer Market Method: How to implement and profit from customer relationship management, Free Press.
Gamble, P.R., Stone, M. Woodcock, N. and Foss, B. (2003), Up Close and Personal? Customer Relationship @Work,
, Kogan Page.
Payne, A., Christopher, M., Peck, H. and
, M., (1998), Relationship Marketing from Competitive Advantage: winning and keeping customers, Butterworth Heinemann.
Rayport, J. and Jaworski, B., (2001), e-Commerce,
, McGraw Hill.
Sheth, J.N. and Parvatiyar, A., (2000), Handbook of Relationship Marketing, University Press of .
A number of key Journals include:
Harvard Business Review
Journal of Business to Business
Journal of Marketing Management
Journal of Relationship Marketing
Marketing, Journal of Marketing
However, a broad use of Journals is to be encouraged.