University of Surrey - Guildford
Registry
  
 

  
 
Registry > Provisional Module Catalogue - UNDER CONSTRUCTION & SUBJECT TO CHANGE
View Module List by A.O.U. and Level  Alphabetical Module Code List  Alphabetical Module Title List  Alphabetical Old Short Name List  View Menu 
2011/2 Provisional Module Catalogue - UNDER CONSTRUCTION & SUBJECT TO CHANGE
 Module Code: MANM050 Module Title: VISITOR ATTRACTION MANAGEMENT
Module Provider: School of Management Short Name: MA234
Level: M Module Co-ordinator: BIRAN A Dr (SoM)
Number of credits: 15 Number of ECTS credits: 7.5
 
Module Availability

Spring
Assessment Pattern
Unit(s) of Assessment
Weighting Towards Module Mark( %)
Pair Assignments based on a case study
25%
Individual Assignment
75%
 
 
Qualifying Condition(s) 
 
 
 
Module Overview
This module combines the core learning of the postgraduate programme, including management, economics, finance and organisational behaviour, to the specifics of visitor attraction management.
Prerequisites/Co-requisites
None
Module Aims

The primary aim of this module is to apply the core learning of the postgraduate programme, including management, economics, finance and organisational behaviour, to the specifics of visitor attraction management. In so doing, a further aim will be to develop students’ appreciation of the relationship between the environment, its management and the demand for visits to attractions.
Learning Outcomes
On successful completion of this module, the student will be able to:
  • apply the core areas of their study to the practical management environment of visitor attractions;
  • analyse the role of management in meeting complex human demands and needs at visitor attractions;
  • describe the key management features of a range of existing attractions;
  • demonstrate communication skills through debate and report writing; intellectual and cognitive skills using critical analysis and time management.
Module Content
  • The visitor attraction product;
  • The planning and development of visitor attractions;
  • The management of heritage attractions;
  • The visitor experience;
  • Presentation and interpretation;
  • The management of large-scale attractions;
  • The role of education in visitor attraction management;
  • The future of visitor attractions
Methods of Teaching/Learning

Lectures, case studies and field trips.

Selected Texts/Journals
Selected Texts/Journals
Swarbrooke, J. (2002) The Development and Management of Visitor Attractions. Oxford: Butterworth-Heinemann.

Recommended reading:
Fyall, A., Garrod, B. & Leask, A. (2002) Managing Visitor Attractions. Oxford: Butterworth Heinemann.
Leask, A. & Yeoman, I. (eds), (1999) Heritage visitor attractions: an operations management perspective. London: Cassell.
Ravenscroft, N., Philips, D. & Bennett, M., eds. (1998) Tourism and visitor attractions: leisure. culture and commerce. Eastbourne: Leisure Studies Association.
Shackley, M. (ed), (2002) Visitor management: case studies from World Heritage Sites. Oxford: Butterworth-Heinemann.
Yale, P. (2004) From tourist attractions to heritage tourism. (3rd edition) Huntingdon: ELM Publications.
Journals: Annals of Tourism Research, Tourism Management, Journal of Sustainable Tourism, Leisure Studies – keywords: visitor/tourist attractions, visitor/tourist experience.
Last Updated

2nd October 2008