Expected Purchase (purchased by the
- Palmer A (2008) 5th Edition; Principles of Services Marketing. McGraw Hill
· Hoffman, K. Douglas and Bateson, John E.G. (2006) Services marketing; concepts strategies and cases, 3rd ed Thomson
· Kotler P, Armstrong G, Saunders J and Wong V (2004), Principles of Marketing, (4th European ed), Harlow; Pearson Education
· Baron, Steve and Harris, Kim (2003) Service Marketing: Text and cases, 2nd edition, Palgrave
· Brassington F and Pettitt S (2002), Principles of Marketing (3rd ed),
: Pearson Education
· Capon N and Hulbert J M (2001), Marketing Management in the 21st Century, Prentice-Hall
· Grunert, K.G., Baadsgaard, A., Larsen, H.H. Madsen, T.K. (1996) Market Orientation in Food and Agriculture, Kluwer Academic Publishers,
· Holloway, J.C. (2004) Marketing for Tourism, 4th Edition, Pearson Education:
· Horner, S. and Swarbrooke, J. (2006) Leisure Marketing: A Global Perspective,
· Kotler, P., Bowen, J and Makens, J. (1996) Marketing for Hospitality and Tourism,
: Pearson Education.
· Kotler, P., Haider, D.H. and Rein, I. (1993) Marketing Places,
: Free Press.
· Kozak, M. and Andreu, L. (2006) Progress in Tourism Marketing,
· McCabe, S. (2009) Marketing Communications in Tourism and Hospitality,
: Butterworth Heinemann.
· McDonald M & Christopher M (2003) Marketing - a complete guide, Palgrave MacMillan,
· Middleton, V.T.C. (2001) Marketing in Travel and Tourism, 3rd Edition,
· Morgan, N., Pritchard, A. and Pride, R. (2004) Destination Branding: Creating the Unique Destination Proposition,
· Mudie P (1997), Marketing: An Analytical Perspective,
: Prentice Hall
· Richardson P (2001), Internet marketing: Readings and Online Resources,
: McGraw-Hill Irwin
· Shoemaker, S., Lewis, R.C. and Yesawich, P.C. (2007) Marketing Leadership in Hospitality and Tourism, 4th Edition,
: Pearson Education.
Topic-specific reading lists will be provided at the end of each tutorial!
International Journal of Services Industry Management
International Journal of Retail and Distribution Management
Journal of Services Marketing
Journal of Retailing
Journal of Retailing and Consumer Services
The Services Industries Journal
European Journal of
Tourism Journals (examples):
- Annals of Tourism Research
- Journal of Travel Research
- Tourism Management
- Journal of Travel and Tourism Marketing
There are on-line databases accessed via the library including Business Source Premier- which includes full text articles from a wide range of management related journals;
Also Mintel and UK Company Facts which include reports and complete accounts for top UK Cos.
Well worth browsing for relevant articles and information. Most of the major plc’s all have web sites which might be useful for company research etc.
Tourism Trade Press and Internet News (examples):
- Travel Daily News
- Travel Trade Gazette