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2010/1 Module Catalogue
 Module Code: MANM012 Module Title: INTERNATIONAL MARKETING INVESTIGATION
Module Provider: School of Management Short Name: M017
Level: M Module Co-ordinator: ADCROFT AP Dr (SoM)
Number of credits: 15 Number of ECTS credits: 7.5
 
Module Availability

Spring
Assessment Pattern

Unit(s) of Assessment

Weighting Towards Module Mark (%)

Exam Project

100%
Module Overview

This module aims to provide the student with an opportunity to apply the theoretical knowledge acquired during the programme to a set problem of international marketing with a view to supporting reasoned choices.
Prerequisites/Co-requisites

None
Module Aims

At the end of the module, the student should be able to undertake a basic investigation leading to conclusions which are theoretically underpinned and empirically supported on some international business problem identified from the literature.
Learning Outcomes

On succesful completion on the module students will be able to:

  • Analyse relevant research topics
  • Evaluate the critiriea and parameters for the project
  • Evaluate the requirements for a research proposal 
  • Critically discuss the purpose and methods of international research
  • Evaluate links from litreature to hypotheses
  • Critically evaluate research questions
  • Discuss the difficulties and limitations of international research
  • Evaluate the critirea for writing up methodology
  • Evaluate the use of theory in underpinning research 
  • Critically evaluate and discuss the process of data collection
  • Have the ability to discuss the implications of research findings 
  • Have the ability to write up a reseach project
Module Content
  • Overview of international research
  • Preparing research proposals
  • Data collection and analysis in international business research
  • Managerial and academic implications of research findings
Methods of Teaching/Learning

Lectures, workshops, U learn
Selected Texts/Journals

Punnett & Shenkar (1996) Handbook for International Management Research, Blackwell: Oxford
Usunier (1998) International & Cross-Cultural Management Research, Sage: London

Journals
Academy of Management Review

Harvard Business Review

Journal of International business Studies

The Economist Intelligence Unit

Overseas Trade

Export Today

Strategic Management Journal

Organisation Studies

Journal of International Management

International Business Review

Management International Review

Cross-Cultural Research International Journal of Psychology

American Sociological Review

Journal of Cross-Cultural Psychology

Columbia Journal of World Business

International Studies of Management and Organization

Other specific journals (e.g. International Journal of Human Resource Management, International Journal of Operations and Production Management)
Last Updated

10.04.2008