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| Module Availability |
Spring |
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| Assessment Pattern |
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Unit(s) of Assessment
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Weighting Towards Module Mark (%)
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1,500 word paired assignment
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40
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2 hour examination
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60
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| Module Overview |
This module provides students with a comprehensive framework for understanding the contextual, strategic and operational issues of e-business and to develop their ability to link theory with practice. The module identifies contextual influences, industry developments, maps various business models and analyses how the electronic platform can transform businesses, exploring current status, recent transformations and predicted developments through the study of both theory and application. We analyse environmental conditions, current developments in industry and the stages of transformation from traditional to e-business. Applied cases demonstrate how theory can help us to understand e-business in practice. |
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| Prerequisites/Co-requisites |
None |
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| Module Aims |
The module enables students to:
- Understand the context of technological develoements
- Analyse the importance of e-business in the modern business environment
- Examine the implications for traditional philosophies and approaches
- Analyse how organisations can add value through e-business
- Have knowledge of various strategic models
- Analyse how e-business can support business activities
- Have knowledge of legal and public policy issues in selling electronically
- Be able to follow the transformation process from the traditional physical economy to the 'cyber' economy
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| Learning Outcomes |
Learning outcomes are categorised as:
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knowledge and understanding (K/U)
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intellectual/cognitive skills (I/C)
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practical/professional skills (P/P)
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transferable skills (T)
On successful completion of this module, the students will have demonstrated:
- robust knowledge and understanding of e-business theories and concepts (K/U)
- an ability to synthesise theories, concepts and current practice (I/C)
- an ability to research, analyse and draw salient conclusions (I/C)
- an ability to critically evaluate current developments and discuss the future prospects of e-business (P/P) and (T)
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| Module Content |
Indicative Content
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Introduction and overview
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e-Business objectives and strategy
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B2C e-Business
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B2B e-Business
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e-Government
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e-Marketing and e-CRM
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e-Business implementation
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Future prospects and managing change
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| Methods of Teaching/Learning |
The teaching and learning strategy is designed to provide a range of delivery methods in a blended way to facilitate the development of skills in the key learning areas set out above. T& L methods include lectures, seminars, workshops and self-directed learning (reading and ULearn). |
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| Selected Texts/Journals |
Core Text (provided by School)
Chaffey, D (2009) e-Business and e-Commerce Management, Harlow: Prentice Hall
Supplementary Reading
Turban, E. & King, D (2003) Introduction to e-Commerce, New Jersey: Pearson
Beynon-Davis, P (2004) e-Business, Basingstoke: Palgrave Macmillan
Groucutt, J & Griseri, P (2004) Mastering e-Business, Basingstoke: Palgrave Macmillan
Journals
Electronic Markets: International Journal of Electronic Commerce & Business Media
International Journal of Electronic Commerce
Journal of Electronic Commerce Research
MIS Quarterly
Information and Management
Journal of Computer Information Systems
Direct Marketing
Electronic Government
All available via EBSCO
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| Last Updated |
23.09.2008 |
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