Unit(s) of Assessment

Weighting Towards Module Mark (%)

Closed-book examination, 2 hours

100

Qualifying Condition(s)

A mark of minimum 40% is required to pass the module.

Tourism destinations are complex and dynamic systems, facing a multiplicity of challenges. This module attempts to bring together the variety of these managerial issues and challenges. Specifically, the module is designed to provide an opportunity for students to explore the key aspects of tourism development, management and marketing strategies at the level of the destination by way of theoretical discussions and practical exercises. 

The aim of this module is to explore the theories of destination development, management and marketing strategies. Students will examine a range of international cases which will allow them to develop a critical appreciation of the key principles and concepts associated with destination development, management and marketing as well as to understand the relationship between theory and practice.

On successful completion of this module students will be able to: 

• Appreciate the role and significance of tourism in a particular tourism destination (K, C). 

   

• Critically evaluate tourism destination development strategies (K, C). 

   

• Critically evaluate destination management strategies (K, C). 

   

• Critically evaluate destination marketing strategies (K, C). 

   

• Suggest appropriate and reasoned development, management and marketing strategies for destination of different characteristics and attributes (C,K,P,T) 

   

Key: C-Cognitive/Analytical; K-Subject Knowledge; T-Transferable Skills; P- Professional/ Practical skills.

Inductive content include:

• Tourism strategy

   

• Tourism competitiveness

   

• Tourism planning, development and policy

   

• Tourism and politics

   

• Destinations in crisis

   

• Pro-poor tourism

   

• Sustainable tourism

   

• Accessibility in tourism 

   These will be explored across a variety of destinations, such as: , Hong Kong and , Southern Africa, the Middle East, European destinations and the Caribbean . 

   

The teaching and learning strategy is designed to:

• Enhance students understanding of the nature of tourism destinatons.

   

• Encorage students to criticaly assess the practice and theory of destinations development, management and marketing.

   

• Develop students ability to integrate variety of conciderations and develop a muliti-faced undestaing of destinations developmet, managemnt and marketing.

   

• Encorage students to critically reflect on theory, practice and the relathionships between the two.

   

The teaching and learning methods include:

• Interactive lectures desined to provide a framework of knowladge and tools for criutical thinking (3-hours lecturers delivered on a weekly basis).

   

• Range of international case studies to encorage students to challenge the theory and practice of destination development, management and marketing stratgies.

   

Assessment Strategy

The assessment strategy is designed to allow students to demonstrate their insight into the various managerial considerations and key challenges for international destinations. 

The summative assessment for this module consists of a closed-book exam aimed at assessing the students’ understanding of key concepts and issues of destinations development, management and marketing and the manner in which these integrate with each other. Additionally, during the module formative feedback will be provided through class discussions and peer feedback as well as online discussions of topics related to the lecturers’ topics.

The teaching and learning strategy is designed to:

• Enhance students understanding of the nature of tourism destinatons.

   

• Encorage students to criticaly assess the practice and theory of destinations development, management and marketing.

   

• Develop students ability to integrate variety of conciderations and develop a muliti-faced undestaing of destinations developmet, managemnt and marketing.

   

• Encorage students to critically reflect on theory, practice and the relathionships between the two.

   

The teaching and learning methods include:

• Interactive lectures desined to provide a framework of knowladge and tools for criutical thinking (3-hours lecturers delivered on a weekly basis).

   

• Range of international case studies to encorage students to challenge the theory and practice of destination development, management and marketing stratgies.

   

Assessment Strategy

The assessment strategy is designed to allow students to demonstrate their insight into the various managerial considerations and key challenges for international destinations. 

The summative assessment for this module consists of a closed-book exam aimed at assessing the students’ understanding of key concepts and issues of destinations development, management and marketing and the manner in which these integrate with each other. Additionally, during the module formative feedback will be provided through class discussions and peer feedback as well as online discussions of topics related to the lecturers’ topics.