Semester 2 

This module intends to undertake a critical examination of the key issues of importance within the context of international events management.  While recognising that these key issues might change in keeping with a dynamic global environment, the module intends to discuss issues which are believed to always have relevance for events management while at the same time including a discussion of contemporary trends which might affect the future development of this industry. In addition, issues of fundamental importance for event management, particularly at a strategic level, and which will be discussed in this module include risk and safety, sponsorship and funding, the relationship between events and tourism and the impacts and legacy of events within different global contexts.  Throughout the module, a range of international events will be covered through the use of case studies,from mega sporting events such as the Olympics to arts and cultural events such as the Nottinghill Carnival. 

The module aims to enable students to:  

• develop an understanding of the emergence and characteristics of events  
• critically discuss key strategic management issues in events such as risk, safety, sponsorship and funding  
• develop a critical awareness of the relationship between events and tourism  
• critically evaluate the impacts and legacy of events in various global environments.  
• critically assess key contemporary trends in the events industry. 

On successful completion of this module the students will be able to: 
(1)    Discuss the emergence, characteristics and nature of events (K) 
(2)    Critically discuss key strategic issues related to event risk management and safety and sponsorship and funding (K,P,C) 
(3)    Critically appraise the relationship between events and tourism (K, C) 
(4)    Critically evaluate the impacts and legacy of a range of events in different global contexts (K,P,C) 
(5)    Critically discuss key contemporary trends in the development of the events industry (K, P, C) 
Learning outcomes should be categorised as: 
1) Subject knowledge and understanding (K) 
2) Cognitive Skills (C) 
3)  Practical/Professional Skills (P) 
4) Transferable Skills (T) 
5) Other 

• overview of the emergence, nature, and types of events 
• Risk management and safety for events  
• Sponsorhsip and funding for events  
• Events and tourism  
• Impacts and legacy of events  
• Contemporary trends in the events industry 

The teaching and learning strategy is designed to:  

• increase students understanding of the nature of events  
• increase students ability to assess key strategic management issues in events 
• increase students ability to synthesise material 
• increase students management of learning 
• increase students confidence in presenting their ideas 
• increase students ability to work independently and in groups  

The teaching and learning methods include:

•          interactive lectures with support material and reinforcement 
•          group work and formative feedback sessions 
•          case studies
•          guest lectures to provide links between theory and practice 
The assessment strategy is intended to provide students with the opportunity to demonstrate their knowledge and understanding of key issues in the events industry through critical engagement with a wide range of sources.  There are two pieces of assessment for this module: (a) an individual essay (2500 words) which is intended to assess students’ critical understanding of the nature of the events industry and strategic issues of sponsorship, funding, risk and safety and (b) a group portfolio that will require students to gather a wide range of evidence on the various impacts and legacy of events and those contemporary trends which might affect future development. 

Essential Reading 
Yeoman, I. , Robertson, M., Ali-Knight, J., Drummond, S., and McMahon, Beattie, U. (eds) (2003) Festivals and Events Management – an International Arts and Culture Perspective. Oxford : Butterworth Heinemann. 
Recommended Reading 
Bowdin, G., et al (2006). Events management. Oxford : Butterworth Heinemann 
Getz, D. (2007). Event studies: theory, research and policy for planned events. Oxford : Butterworth Heinemann 
Van der wagen, L. (2005). Event management for tourism, cultural, business and sporting events.  Prentice Hall 
Hall, C.M. (1997). Hallmark tourist events: impacts, management and planning. Chichester : John Wiley 
Skinner, B.E. and Rukavina, V. (2003). Event sponsorship.  Hoboken, NJ : Wiley 
Tarlow, P. (2002). Event Risk Management and Safety. New York : John Wiley 
Background Reading
Annals of Tourism Research 
Event Management: an international journal 
Journal of Convention and Event tourism 
Leisure Studies 
Journal of Sport Management 
Tourism Management