Semester 1 

The module is designed to provide an opportunity for students to explore tourism development and management strategies at the level of the destination by way of theoretical discussions and practical exercises. 

Business of Tourism 

The aim of this module is to explore the theories of destination development and management strategies.  Students will carry out a piece of field-based work which will allow them to critically evaluate tourism development and management at a destination. 

On successful completion of this module students will be able to: 
·               Appreciate the role and significance of tourism in a particular tourism destination. (K,C) 
·               Critically evaluate models and theories of tourism destination development. (K,C) 
·               Critically evaluate destination management strategies. (K,C) 
·               Carry out a resident attitude survey. (K,C,T)
·               Suggest reasoned strategies to destination development and management issues. (C,K,P,T) 

·               Tourism destination development models 
·               Tourism destination typologies 
·               Residents and tourism destinations 
·               The role of the public and private sectors in destination development and management 
·               The role of NTOs in destination development and management
·               The role of destination management organisations in destination development and management 
·               Destination marketing 
·               Tourism destination case studies 
·               Researching tourism destinations 

·               Weekly lecture 
·               Individual Essay 
·               Group Project 
Assessment Strategy: 

Essential Reading 
Cooper, C., Fletcher, J., Gilbert, D., Fyall, A. and Wanhill, S.  (2008) Tourism Principles and Practice.  4^th edn.  Harlow : Pearson Education. 
Recommended Reading 
Agarwal, S. and Show, G. (2007) Managing Coastal Tourism Resorts.  Clevedon: Channel View Publications. 
Beirman, D. (2003) Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach.  Cambridge, MA : CABI.
Boniface, B. and Cooper, C. (2005) Worldwide Destinations: The Geography of Travel and Tourism.  4^th edn.  Oxford : Elsevier Butterworth-Heinemann 
Butler , R. (2006) Tourism Area Life Cycle.  Vol. 1 and 2.  Clevedon: Channel View Publications. 
Cohen, E. (2004) Contemporary Tourism.  Diversity and Change.  Elsevier Science 
Hall, M. (2007) Pro-Poor Tourism: Who Benefits?  Clevedon: Channel View Publications. 
Howie, F. (2004) Managing the Tourist Destination.  London : Thomson
Laws, E. (1995) Tourist Destination Management: Issues, Analysis and policies.  London : Routledge. 
Background Reading