Units of Assessment

Weighting Towards Module Mark (%)

 

Proposal for the  event                                                          

  10% 

Report of the event
                                                               

40%

Evaluation of personal and professional 
Development     

25%

Peers  Assessment                                                                                                                              

25%

Alternative Assessment.

Students failing any element of assessment for this module will be required to complete an individual assignment covering the elements that they failed.

Qualifying Condition(s) 

A weighted aggregated mark of 40% is required to pass the module.

Hospitality Events Management aims to increase student knowledge and understanding of Hospitality Operations, through project management of an event.  The module will focus on key project management tools and a range of possible interventions will be discussed. 

To provide students with a working knowledge of the management and the mechanics of Managing Events. 

On successful completion of this module the students will be able to: 
1. Plan and manage a hospitality project
2. Develop and execute an event management plan
3. Evaluate events in terms of sustainability, ethics and the environment 
 4. Identify aspects of their personal and professional development 

Project Management planning to include: 
Site visit

 Site evaluation

Logistics planning

 Supplier selection

 Inventory management

Cost control

 Event marketing planning to include: 
Concept development

 Feasibility study

 Designing the Servicescape

 Promotional planning

 Budgeting 
Event Day management to include: 
Ticketing
Security
Cost control

 Service and product delivery

 Quality Management

 Service failure/recovery

 Customer feedback

Post Event review 

PPD to include;

Reflection on aspects of personal and professional development

The teaching and learning methods include: 

interactive lectures, support material and reinforcement 
key areas and signposts to enquiry based learning
practical project and reflective practice
individual and group presentations and small feedback sessions

Assessment Strategy:

The students will plan organise and run an event within a venue in the University.

Proposal for the event

The proposal for the event is designed to get the students focused on the initial stages of planning for the event.

Report of the event   

The report will contain details of the event itself, evidence of research, the theme, target market, personnel involved and their task, marketing, financial plan and how they deal with any problems or oversights.

Evaluation of Personal and professional Development     

The Evaluation of Personal and Professional Development is a refinement of the individual component of group contribution to the module to encourage students to reflect upon and evaluate their own learning experiences and plan for their own development.

Peers Assessment 

The peer assessment component.  It recognises that student’s are sometimes in a better position than we are to assess processes -- those of planning and preparing an individual report, and particularly those involved in collaborative work. Evidence shows that students can learn to be skilled assessors whose feedback and grades are valid and reliable. The educational benefits of students undertaking and experiencing self- and peer assessment include receiving much more feedback and learning to make and defend judgements. It also removes the resentment sometime experience among students that others receive marks that they are not entitled to due to the contribution or lack of it they have made to the group work.