University of Surrey - Guildford

Registry > Module Catalogue
View Module List by A.O.U. and Level  Alphabetical Module Code List  Alphabetical Module Title List  Alphabetical Old Short Name List  View Menu 
2010/1 Module Catalogue
Module Provider: School of Management Short Name: MAN2078
Level: HE2 Module Co-ordinator: WILLIS AF Dr (SoM)
Number of credits: 20 Number of ECTS credits: 10
Module Availability

Semester 1 

Assessment Pattern

Unit(s) of Assessment 

Weighting towards Module Mark (%) 

Group component 
Proposal for the event 
Group Practical Project 


Individual Component  
Evaluation of Personal and Professional Development 
Peer assessment 


Qualifying Condition(s) 

Module Overview

Hospitality Events Management aims to increase student knowledge and understanding of Hospitality Operations, through project management of an event.  The module will focus on key project management tools and a range of possible interventions will be discussed. 

Module Aims

To provide students with a working knowledge of the management and the mechanics of Managing Events. 

Learning Outcomes

On successful completion of this module the students will be able to: 
·               Plan and manage a hospitality project 
·               Develop and execute an event management plan 
·               Evaluate events in terms of sustainability, ethics and the environment 

Module Content

Project Management planning to include: 
·               Site visit 
·               Site evaluation 
·               Logistics planning 
·               Supplier selection 
·               Inventory management 
·               Cost control 
Event marketing planning to include: 
·               Concept development 
·               Feasibility study 
·               Designing the Servicescape 
·               Promotional planning 
·               Budgeting 
Event Day management to include: 
·               Ticketing 
·               Security 
·               Cost control 
·               Service and product delivery 
·               Quality Management 
·               Service failure/recovery 
·               Customer feedback 
·               Post Event review 

Methods of Teaching/Learning

The teaching and learning strategy is designed to: 
·               increase student understanding of the work and management systems and procedures in    Hospitality Event Operations 
·               increase students ability to identify and analyse critical areas in the management of Event Operations 
·               increase students ability to synthesise material 
·               increase students management of learning 
·               increase confidence in dealing with live operational situations 
The teaching and learning methods include: 
·               interactive lectures, support material and reinforcement 
·               key areas and signposts to enquiry based learning 
·               practical project and reflective practice 
·               individual and group presentations and small feedback sessions 
Assessment Strategy

Selected Texts/Journals

Essential Reading 
Shone, A. and Parry, B. (2004) Successful Event Management, A Practical Handbook.  2nd edn.   London : Thompson Learning. 
Recommended Reading 
Ball, S., Jones, P., Kirk, D. and Lockwood, A. (2003), Hospitality operations: a systems approach.  London : Thomson Learning. 
Bowie, D. and Buttle, F.  (2004)  Hospitality Marketing.  Oxford : Elsevier Butterworth Heinemann. 
Davis, B., Lockwood, A., Pantelidis, I. and Alcott, P.J.  (2008) Food and Beverage Management.  4th edn.  Oxford : Elsevier Butterworth Heinemann. 
Background Reading 
Ingold, A., McMahon-Beattie, U. and Yeoman, I. (eds.) (2000) Yield Management: Strategies for the Service Industries.  2nd edn.  London : Cassell. 
Jones P. and Lockwood, A. (2002) The Management of Hotel Operations.  London : Cassell. 
Caterer and Hotelkeeper 
International Journal of Contemporary Hospitality Management 
International Journal of Hospitality Management 

Last Updated