Semester 1 

Hospitality Events Management aims to increase student knowledge and understanding of Hospitality Operations, through project management of an event.  The module will focus on key project management tools and a range of possible interventions will be discussed. 

To provide students with a working knowledge of the management and the mechanics of Managing Events. 

Project Management planning to include: 
·               Site visit 
·               Site evaluation 
·               Logistics planning 
·               Supplier selection 
·               Inventory management 
·               Cost control 
Event marketing planning to include: 
·               Concept development 
·               Feasibility study 
·               Designing the Servicescape 
·               Promotional planning 
·               Budgeting 
Event Day management to include: 
·               Ticketing 
·               Security 
·               Cost control 
·               Service and product delivery 
·               Quality Management 
·               Service failure/recovery 
·               Customer feedback 
·               Post Event review 

The teaching and learning strategy is designed to: 
·               increase student understanding of the work and management systems and procedures in    Hospitality Event Operations 
·               increase students ability to identify and analyse critical areas in the management of Event Operations 
·               increase students ability to synthesise material 
·               increase students management of learning 
·               increase confidence in dealing with live operational situations 
The teaching and learning methods include: 
·               interactive lectures, support material and reinforcement 
·               key areas and signposts to enquiry based learning 
·               practical project and reflective practice 
·               individual and group presentations and small feedback sessions 
Assessment Strategy: 

Essential Reading 
Shone, A. and Parry, B. (2004) Successful Event Management, A Practical Handbook.  2^nd edn.   London : Thompson Learning. 
Recommended Reading 
Ball, S., Jones, P., Kirk, D. and Lockwood, A. (2003), Hospitality operations: a systems approach.  London : Thomson Learning. 
Bowie, D. and Buttle, F.  (2004)  Hospitality Marketing.  Oxford : Elsevier Butterworth Heinemann. 
Davis, B., Lockwood, A., Pantelidis, I. and Alcott, P.J.  (2008) Food and Beverage Management.  4^th edn.  Oxford : Elsevier Butterworth Heinemann. 
Background Reading 
Ingold, A., McMahon-Beattie, U. and Yeoman, I. (eds.) (2000) Yield Management: Strategies for the Service Industries.  2^nd edn.  London : Cassell. 
Jones P. and Lockwood, A. (2002) The Management of Hotel Operations.  London : Cassell. 
Journals 
Caterer and Hotelkeeper 
International Journal of Contemporary Hospitality Management 
International Journal of Hospitality Management