|
| Module Availability |
Spring |
|
|
| Assessment Pattern |
The assessment strategy is designed to assess the students’ theoretical and conceptual understanding of the course content and also to allow students to apply this understanding to the analysis of a practical situation.
Group Business Plan
Create a concept for a new venture taking into account the macro and micro enviroment. (Idea generation, creativity, problem solving). In addition each group must give a weighting to each members contribution.
|
Unit(s) of Assessment
|
Weighting Towards Module Mark (%)
|
|
Essay based assignment – Examining aspects of the theoretical basis of the individual entrepreneur
|
50
|
|
Consultancy style report based on the analysis of a case history identifying recommendations for the future direction of business
|
50
|
|
|
|
| Module Overview |
This module is designed to provide students with an understanding of enterprise at the individual, firm and societal level of inquiry. The module will enable students to understand theories of entrepreneurial behaviour, innovation and wider societal issues and enable them to relate such theories to practice. The purpose is to enable students to be aware of the importance of enterprise in the economy. |
|
|
| Prerequisites/Co-requisites |
None |
|
|
| Module Aims |
The aims of this module are to develop an understanding of the psychological, sociological and economic theories of enterprise and entrepreneurship and to enable students to understand how to relate these ideas to practice
|
|
|
| Learning Outcomes |
On successful completion of this module the students will be able to:
-
Develop an awareness and enthusiasm for individual enterprise and creativity
-
Critically assess and evaluate theories of entrepreneurship
-
Apply these theories to ‘real world’ problems
-
Develop problem-solving skills
Assessment Criteria
In order to achieve the threshold standard for the award of credits for this module, the student must meet the following criteria related to the learning outcomes described above:
To pass this module the student will demonstrate a familiarity with entrepreneurship, but whose attempts to organise, present and examine the material in a critical and constructive manner are only partially successful. The student displays some understanding of the relevant issues and some familiarity with the relevant literature and techniques. |
|
|
| Module Content |
|
Lecture programme
|
Tutorial programme
|
|
Introduction to Entrepreneurship
|
|
|
Economic Theories & the Role of Entrepreneurship in the Economy
|
Case study 1
|
|
Factors affecting Entrepreneurship in society
|
|
|
Government support
|
Creativity workshop 1
|
|
Guest Lecture 1
|
|
|
The Entrepreneurial personality
|
Case study 2
|
|
Innovation & creativity
|
|
|
Entrepreneurial Management
|
Creativity workshop 2
|
|
Guest Lecture 2
|
|
|
Creating a New venture
|
Case study 3
|
|
Growing an Entrepreneurial Venture
|
|
|
Intrapreneurship
|
Seminar
|
|
Guest Lecture 3
|
|
|
|
|
| Methods of Teaching/Learning |
The teaching and learning strategy is designed to develop the students’ awareness of entrepreneurship and enterprise both as a field of academic study and as an area of practice. The learning methods are therefore designed to enhance the theoretical principles of the subject and allow the application of conceptual models and creativity techniques to practical business problems.
The teaching and learning methods include the use of lectures supported by tutorials which will be used to explore case studies, provide workshops for techniques and stimulate seminar discussions. |
|
|
| Selected Texts/Journals |
Expected purchase
Deakins, D and Freel, M (2006) Entrepreneurship and Small Firms. McGraw Hill
Recommended
Kuratko, D. F. and Hodgetts, R. M., (1998), Entrepreneurship a Contemporary Approach, 4th Edition,
New York : The Dryden Press.
Morrison A, Rimmington M and Williams C, 1998, Entrepreneurship in the Hospitality, Tourism and Leisure Industries,
Oxford : Butterworth-Heinemann.
Supporting
Other Indicative
Reading
Students are expected to read around the subject and a wide range of articles from journals and chapters from edited texts will be recommended at the appropriate point in the learning programme. The key journals are:-
Entrepreneurship Theory and Practice
Entrepreneurship and Regional Development
International Small Business Journal
Journal of Business Venturing
Journal of Enterprising Culture
Journal of Small Business and
Enterprise Development
Journal of Small Business Management
Small Business Economics |
|
|
| Last Updated |
12.11.2008 |
|
