Semester 1 and Semester 2 

During the 20th century tourism has developed into one of the major activities and industries in the world and it looks set to continue its global importance in the new century.  Against this background there is a need to consider the context to this development and to appreciate the current position and influences on the demand for tourism.  Given the importance of the tourism industry, the module considers the likely impacts on the natural environment, societies, cultures, economies and political systems and discusses the importance of efforts to manage the tourism industry in the future. 

Business of Tourism 

The aim of this module is to explore the context for tourism and its development.  It seeks to set out the meaning and nature of tourism and to demonstrate the ways in which it has developed historically.  It then goes on to consider the current scale and patterns of tourist demand and the influences on the demand before examining the impacts and likely future directions and trends, particularly the need for sustainability.  

On successful completion of this module the students will be able to: 
·               explain and challenge the definitions of tourism (C,K) 
·               evaluate the key influences on tourism development (C,K) 
·               understand and explain the current patterns in world tourism (C,K) 
·               demonstrate examples of the impacts of tourism (C,K) 
·               suggest ways to promote sustainable tourism (C,K) 
·               improve analytical skills through information gathering, material synthesis and report writing (P,T) 

Indicative Content 
·               Historical development of tourism 
·               Meaning, nature and definitions of tourism 
·               World tourism patterns and influences 
·               Managing tourism 
·               Models of tourism development 
·               Tourist motivations 
·               Markets 
·               Globalisation
·               The impacts of tourism 
·               Field trip 
·               Sustainable tourism
·               Tourism destination planning
·               Tourism: The Way Forward 

The teaching and learning strategy is designed to explore the historical development of tourism through to the current patterns of world tourism and to consider the impact of this development in order that tourism managers in the future can better manage the industry.  
The teaching and learning methods include lectures from those with a range of specialisms, designed to provide a framework of knowledge.  In-class exercises, case studies and discussions that will be designed to highlight the issues and allow the students to challenge these.  Visiting speakers will ensure students appreciate the relevance of the material to the current industry.  
The assessment methods are; 
A)          Semester 1: Exam (50%) 
This is an unseen exam. 75% of the marks are obtained through multiple choice questions, the remaining 25% of the marks come from mini-essay questions. 
B)     Semester 2: Individual assignment (50%) 
3000 word assignment based on the field trip to a tourism destination.
Assessment Strategy: 
The assessment strategy is designed to allow students to demonstrate their knowledge of the context of tourism and the extent to which they have been able to evaluate the issues

Essential Reading 
Cooper, C., Fletcher, J., Gilbert, D., Shepherd, R. and Wanhill, S. (2004) Tourism Principles and Practice.  3^rd edn.  Harlow : Longman. 
or 
Holloway, J.C. (1998) The Business of Tourism.  5^th edn.  Harlow : Longman. 
Tribe, J. (2005) The Economics of Recreation, Leisure and Tourism.  3^rd edn.  Oxford : Elsevier. 
Recommended Reading 
Burns, P.M. and Holden, A. (1999) Tourism: A New Perspective.   Hemel Hempstead : Prentice Hall. 
Burton , R. (1994) Travel Geography.  2^nd edn.  Harlow : Elsevier. 
Gilbert, D. (1990) “Conceptual Issues in the Meaning of Tourism”, in Cooper, C. (ed.) Progress in Tourism, Recreation and Hospitality Management.  London : Belhaven, pp.4-27. 
Holden, A. (2001) Environment and Tourism.  Routledge, London . 
Mathieson, A. and Wall, G. (1982) Tourism: Economic, Physical, and Social Impacts.  Essex : Longman & Scientific Technical. 
McIntosh, R.W., Goeldner, C.G. and Ritchie Jr, B. (1995) Tourism Principles, Practices and Philosophies.  7^th edn.  New York : Wiley. 
Medlik, S. (1996) The Dictionary of Travel, Tourism and Hospitality.  2^nd edn.  Oxford : Butterworth Heinemann. 
Background Reading 
Tribe, J. (1999) “The concept of tourism: Framing a wide tourism and broad tourism society”, Tourism Recreation Research, 22(2), pp.75-8. 
Journals 
Annals of Tourism Research 
The Surrey Quarterly Review 
Tourism and Hospitality Research 
Tourism Management 
Reports and Statistics 
World Tourism Organization 
Organisation for Economic Co-operation and Development 
Eurostat 
The students are also expected to visit a number of selected web pages.