| Module Code: ENGM180 |
Module Title: STRATEGIC MANAGEMENT |
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Module Provider: Mechanical, Medical & Aero Engineering
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Short Name: ENGM180
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Level: M
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Module Co-ordinator: ROBINS AG Prof (M, M & A Eng)
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Number of credits: 15
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Number of ECTS credits: 7.5
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| Module Availability |
Semester 1 |
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| Assessment Pattern |
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There are two elements to assessment in this module, an assignment and an end of module exam
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Units of Assessment
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Weighting Towards Module Mark (%)
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Assignment (1,000 words)
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50
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Exam (2 hours)
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50
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Alternative Assessment
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N/A
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Qualifying Condition(s)
A weighted aggregated mark of 40% is required to pass the module.
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| Module Overview |
| The module aims to provide students with both a theoretical and practical understanding of how business strategy can be formulated in the light of environmental and internal conditions and requirements. More specifically, the module equips students with a framework for understanding business strategy as an interdisciplinary activity within the context of competitive markets, leading to corporate decision-making. |
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| Prerequisites/Co-requisites |
Completion of Level 2 modules |
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| Module Aims |
The aims of the module are:
1. To enable students to understand theoretical approaches to the formulation, selection, implementation, and control of a business strategy;
2. To enable students to develop understanding of how to apply theoretical concepts of business strategy to real business contexts;
3. To enable students to critically understand the methods, difficulties and limitations of formulating, implementing and controlling a business strategy;
4. To enable students to appreciate the importance and contribution of business strategy to organisational success.
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| Learning Outcomes |
On successful completion of this module the students will be able to:
• To identify and classify different business practices of strategy formulation, implementation and control into relevant theoretical frameworks;
• Apply the relevant theoretical frameworks of strategy formulation, implementation and control in real business contexts;
• Analyse the strategy of any given corporation drawing on sources of publicly available information;
• Develop an understanding of a range of business problems that a corporation in any given industry may face;
• Exercise judgement over a range of strategic solutions available in order to overcome such problems.
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| Module Content |
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Concepts of Strategy
Processes of Strategy
Strategy and the External Environment
Organisational Perspective on Strategy
The Resource Based View of Strategy
Strategic Decision Making and Strategic Choice
Strategy and Leadership
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| Methods of Teaching/Learning |
The teaching and learning strategy is designed to give students the opportunity to gain knowledge and understanding of the relevant theory and business practices and problems which are pertinent to the topics of strategy formulation, implementation and control.
The teaching and learning methods are based around the delivery of lectures and seminars. Whilst the lectures are mainly designed to illustrate and explain theoretical concepts and models of business strategy, the seminars illuminate the theoretical concepts and models by reference to and explanation of a range of specific case studies. Seminars are, therefore, designed to develop a practical view of business strategy. The lecture precedes the seminar. Prior to attending the seminar, students are required to undertake the essential reading of the theory and relevant case study assigned in the relevant lecture which precedes the seminar.
Assessment Strategy: The assessment strategy is aimed at giving the students the opportunity to demonstrate their understanding of both the theory of strategy and its application. Thus, the assignment is built around students undertaking a critical review of a seminal work in the literature on strategy in which they will be expected to place the work into the wider field of strategy through consideration of which debates in strategy it contributes to and to identify the key assumptions and theoretical foundations on which the article is built. The exam examines both theoretical and practical understanding of strategy by requiring students to answer one question based on theory and one question on the application of theory to a case study distributed in advance.
(The Module is delivered by Management under the designation MAN3079 Business Strategy, with Management module coordinator Dr A Adcroft; Dr Rockliff is the module coordinator for this ENG version of the module)
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| Selected Texts/Journals |
Essential Reading
Johnson, G., Scholes, K. and Whittington, R. (2008) Exploring Corporate Strategy (Text Only) (8th Edition) Prentice Hall.
Recommended Reading
Whittington, R. (2001) What is Strategy (and does it matter)? Thomson.
Mintzberg, H., Lampel, J., Quinn, J.B. and Ghoshal, S. (2003) The Strategy Process: concepts, contexts, cases (4th edition) Pearson Education
De Wit, B. and Meyer, and R. (2004). Strategy. Process, Content, Context. Thomson Learning.
Mintzberg, H., Ahlstrand, B. and Lampel, J. (1998). Strategy Safari. The complete guide through the wilds of strategic management. FT Prentice Hall.
Prahalad, C. H. and Hamel, G. (1994). Competing for the Future. Harvard Business Review Press.
Background Reading
Hill, C. W. L. and Jones, G.R. (2001), Strategic Management Theory, (5th edition) Houghten-Mifflin.
Ackermann, F. and Eden C. (1998), Making Strategy: The Journey of Strategic Management, (1st edition) Sage Publications Ltd.
Hitt, M. A., Ireland, R. D. and Hoskisson, R. E. (2001), Strategic Management: Competitiveness and Globalization (4th edition) South-Western College Publishing.
Lynch, R. (2000), Corporate Strategy (2nd edition) Prentice Hall
Vernon-Wortzel, H. and Wortzel, L. H. (1997), Strategic Management in a Global Economy John Wiley & Sons Inc.
Wheelan, T. J and Hunger, J. D. (2002), Strategic Management and Business Policy (8th edition) Prentice Hall.
Journals
Academy of Management Executive
Academy of Management Journal
British Journal of Management
California Management Review
European Journal of Management
Harvard Business Review
Journal of Management Studies
Long Range Planning
Management Decision
Sloan Management Review
Strategic Management Journal
Business Week
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| Last Updated |
3 May 2011 |
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