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| Module Availability |
| Semester 2 |
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| Assessment Pattern |
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Unit(s) of Assessment (SITS MAB)
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Weighting Towards Module Mark( %)
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Written assignment (1,500) words
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60%
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Group presentation
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40%
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Qualifying Condition(s)
A weighted aggregate of 40% is required to pas the module
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| Module Overview |
| This is a Level 2 module for English for International Communication. It is taught in the target language, over the Spring semester, three contact hours per teaching week. Attendance is compulsory. |
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| Prerequisites/Co-requisites |
| Successful completion of HE1 or equivalent |
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| Module Aims |
| To analyse varieties of English usage in newspapers, TV and radio broadcasts, and the internet to enable students to gain an insight into the way the English language is used to inform, influence and entertain in the UK media. |
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| Learning Outcomes |
On successful completion of the module students will be able to:
- understand key concepts relating to language and the media
- compare and contrast linguistic variation in the media
- produce written and spoken texts in a register and style appropriate for the media
- understand the changing nature of the media
have an appreciation of the role of the English language in the UK media
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| Module Content |
The following areas are indicative of topics to be covered:
- Definitions of media
- Varieties of media language
- Register and style
- Persuasion and power
- Messages and media
- Media change
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| Methods of Teaching/Learning |
| Teaching will be delivered in a combination of lectures, seminars and workshops. There will be opportunities for class discussion and group work |
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| Selected Texts/Journals |
Essential Reading
Crystal, D. (2006) Language and the Internet , 2nd edition. Cambridge: Cambridge University Press.
Durant, R. & Lambrou, M (2009) Language and the Media. A resource book for students. Abingdon: Routledge
Recommended reading
Devereux, E (2003) Understanding the Media. Santa Barbara: Sage
Fairclough, N (1995) Media Discourse. London: Arnold
Fairclough, N (2001) Language and Power. 2nd edition. Harlow: Pearson Education
Graddol D & Boyd-Barrett O (1990): Media Texts : Authors and Reader. Oxford: OUP
O’Donnell, W.R. & Todd, L (1980) Variety in Contemporary English. London: Allen
Potter, W J (2001) Media Literacy. Santa Barbara: Sage
Reah, D (2002) The Language of newspapers. London: Routledge |
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| Last Updated |
| 5.4.11 |
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