|
| Module Availability |
| Spring |
|
|
| Assessment Pattern |
| Unit(s) of Assessment |
Weighting Towards Module
Mark (%)
|
| 2 hour Examination |
70
|
| Coursework 1 |
10
|
| Coursework 2 |
20
|
Qualifying Condition(s)
A weighted aggregated mark of 40% is required to pass the module |
|
|
|
| Module Overview |
| The module examines the nature of globalisation; the driving forces of globalisation; the range of strategies and competitive moves available to firms in a global context |
|
|
| Prerequisites/Co-requisites |
| None |
|
|
| Module Aims |
The module aims to help students to:-
- understand the trends towards globalisation
- understand the paradox of globalisation and localisation
- provide an introduction to a wide range of global strategy levels
- understand how alternative strategic moves may be used to gain competitive advantage
|
|
|
| Learning Outcomes |
By the end of the module students will be able to:-
- discuss the salience of the drivers towards internationalisation and globalised activity
- evaluate the risks associated with market selection
- discuss the conflicting demands of globalisation and localisation
- evaluate the range of global strategy levers available to globalised organisations to help achieve competitive advantage
- assess the suitability of alternative organisation structures for a global firm
- discuss the suitability of alternative competitive moves in the global environment
|
|
|
| Module Content |
- drivers of internationalisation; market, cost, government and competitive drivers
- market selection; national and international sources of advantage - assessing a country's attractiveness: market and industry opportunities, Porter's five forces model and Porter's diamond, county risk analysis; PESTEL and CAGE frameworks
- gloval strategy levers
- locating global activities: role of national factors, role of exchange rates. The international value network. Benefits and drawbacks of global location of activities. Building global market participation to contribute to globalisation benefits and a global competitive position: global market share and balance; benefits and drawbacks
- global marketing: benefits and drawbacks of global marketing; convergence and divergence of customer bahaviour; Hofstede's dimensions of national culture; marketing mix strategies - global products and services and global branding, pricing, promotion and place
- designing a global organisation: structures - functional, geographic, matrix and transnational
- making global competitive moves: cross-subsidisation of countries, global coordination of competitive moves, targeting of global competitors
- global trends: demography, asymmetric development, emerging eonomies, regional blocks, cultural fragmentation and natural resources
|
|
|
| Methods of Teaching/Learning |
A series of one to two-hour lectures supported by group discussions and mini-case studies. Formative assessment will be through feedback on levels of understanding in the mini-case studies which will challenge students' ability to apply concepts to real business situations.
Summative assessment will be through coursework and examinatino
Lecture notes will be made available for each session and will also be available on ULearn or department learning materials
Assessment Strategy:
The coursework will be composed of two in-course activities. The first will provide studens with a list of short answer questions typical of those posed in Part A of the examination. Two of these will be presented to the students in the form of a mock exam. This will provide students with formative assessment of their understaning of basic concepts and models, indicated in the learning outcomes and module content. The second in-course activity will mirror Part B of the examination. Once again students will be given a number of in-depth questions to research from which two will be chosen in the form of a mock exam. These questions will require a more evaluative approach to the module content and satisfy the higher level elements of the learning outcomes. Both of these courseworks have the benefits of consolidating knowledge and allowing the student to plan how they will deal with the demands of the final examination |
|
|
| Selected Texts/Journals |
Essential text;
P.Lassers, Global Strategic Management, 2nd edition, Palgrave Macmillan, 2007
Recommended reading:
G.S. Yip, total Global Strategy II, Prentice Hall, 2003
G. Johnson, R. Whittington and K. Scholes, Exploring Strategy, 9th editionm FT Prentice Hall, 2011
Bob de Witt and Ron Meyer, Strategy-Process, Context, 3rd edition, Thomson, 2004 |
|
|
| Last Updated |
10 March 2011 |
|
