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| Module Availability |
| Spring |
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| Assessment Pattern |
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Unit(s) of Assessment
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Weighting Towards ModuleMark (%)
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Coursework
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100
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Qualifying condition(s)
A weighted aggregated average of 40% is required to pass the module.
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| Module Overview |
| The purpose of Enterprise Workshop is to introduce students to the application of economic principles that assist decision making and problem solving in the management of organisations. A business simulation and the research and production of a business plan are th focues of this module. |
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| Prerequisites/Co-requisites |
| None |
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| Module Aims |
Enterprise Workshop is intended to provide an understanding of some of the skills required to establish and manage a business successfully. This is to be carried out by students working in groups.
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| Learning Outcomes |
On completion of this module students will:
- Have an increased understanding of the applications of economics to modern business
- Comprehend the difficulties of attracting business funding
- Be able to produce a business plan
- Demonstrate the importance of successful management to enterprise
- Investigate solutions to standard business difficulties
- Appreciate the dynamics of working productively in groups
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| Module Content |
| Business simulation game and production and presentation of a business plan. |
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| Methods of Teaching/Learning |
Active learning through a computer based business simulation and the production of a business plan. All activities are group based (20 hrs)
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| Selected Texts/Journals |
No single reading provides a source of all the material covered in the course.Useful material can be found in:
P.Barrow, The Best-Laid Business Plans, Virgin Books (2001)
F.Brassington, S. Pettitt, Principles of Marketing Prentice Hall (2006)
M.W, Pendlebury, Company Accounts: Analysis, Interpretation and Understanding (2004) |
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| Last Updated |
| 13 August 2009 |
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